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Pet Licensing: Banana Boat Going To The Dogs With New Deal

G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets 

Banana Boat, one of the world’s leading sunscreen makers, is now working on a line of sun care and outdoor gear products for dogs and other pets.

Edgewell Personal Care, a leading consumer products company and owners of Banana Boat, announced it has selected G Mason Group to develop and market the collection. The licensed product line will be available at retailers in summer 2022 and will feature sunscreen, paw and nose balm, after-sun mist, apparel, rash guards, harnesses, collars, cooling mats/beds, outdoor accessories and toys.  

“Banana Boat sunscreen is all about helping families get outdoors and protecting the fun,” said Christina Saikus, Senior Brand Manager from Banana Boat. “Since pets are part of the family, Banana Boat sunscreen wants to protect them too. G Mason Group showed a lot of passion for our brand mission and had a vision for bringing our brand values to a new consumer space.”

Household pet ownership continues to increase, reaching an all-time high of 70% in 2020, further boosted by the COVID-19 pandemic. As pet ownership grows, spending on pet products has increased by 11% in the last year. People increasingly treat pets as members of the family, traveling with pets and bringing them on outdoor excursions. Americans have also averaged three more hours spent outside weekly than pre-pandemic, meaning pets have spent more time in the sun with their families.

“Increasingly, people are realizing how important it is to protect your pets and keep them hydrated in the sun,” said Gregory Jemal, President of G Mason Group. “We want our line to provide everything pet owners will need to have fun with their pets outdoors. We truly believe that our quality products and the trusted Banana Boat name will be win-win for consumers and retailers.”

This partnership was brokered by Brandgenuity, Edgewell’s exclusive licensing agency.

For licensing inquiries, please contact Brandgenuity at 212-925-0730 or info@brandgenuity.com.

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