This week saw two major apparel licensing agreements inked, one involving apparel rights for the phenomenally popular Manchester United soccer (football) team, and the other for rising fitness giant Peloton. Sportswear company Adidas has confirmed its plans to launch an apparel collection in partnership with Peloton. The Adidas x Peloton SS21 collection will include performance … [Read more...] about Two Major Apparel Deals, With Peloton and Manchester United
Fashion
Everlast Inks Apparel License With Sportlife
Sporting goods company Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, has signed a new agreement with SportLife Brands, LLC of New York City. SportLife, a major supplier to the U.S. apparel market, will produce, market, and sell Men’s, Ladies, Boys, Girls; Underwear, Sleepwear, Baselayer and Thermals … [Read more...] about Everlast Inks Apparel License With Sportlife
Bob Marley Family Inks Deal With Psychedelic Mushroom Company
The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic mushrooms with the name and likeness of the reggae … [Read more...] about Bob Marley Family Inks Deal With Psychedelic Mushroom Company
Sesame Street Joins Blank Slate Art Platform
Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion Athleticwear and Foot Locker, Inc. The platform taps notable artists and content creators to bring exclusive collaborations to life through a unique lens. Jason Freeny and Naturel are two of the artists re-imagining Sesame Street’s iconic characters in these … [Read more...] about Sesame Street Joins Blank Slate Art Platform
The NBA Warms Up To Canada Goose
The internationally renowned outer wear company Canada Goose has announced a multi-year partnership to become the outerwear partners with the National Basketball Association. As part of the agreement, Canada Goose will develop exclusive designs for both players and fans every year, in a collaboration with the LA-based brand RHUDE. Canada Goose has announced a multi-year … [Read more...] about The NBA Warms Up To Canada Goose
Breitling Creates New Collector Watch With RAF
The acclaimed Swiss luxury watchmaker Breitling, best known as the world's leading supplier of aviation watches, has just released a watch inspired by the Royal Air Force Aerobatic Team, better known as the Red Arrows. Breitling is also a sponsor of the Red Arrows team. The timepiece released this week in partnership with the Royal Air Force exclusively features the … [Read more...] about Breitling Creates New Collector Watch With RAF
Among Us Announces Key Deals With Tycoon & SkyBrands
The quirky and wildly popular video game Among Us is expanding its global reach with new licensing deals, including key agreements in Latin America and Europe. Gaming company Innersloth has appointed Tycoon Enterprises as its exclusive licensing agent in Latin America, while in Europe, the company has tagged SkyBrands to develop a portfolio of apparel and home textile products … [Read more...] about Among Us Announces Key Deals With Tycoon & SkyBrands
Innovative Graffiti Fashion Line Features Banksy
Art Ask Agency has announced a major launch of its Brandalised licensing program, which it is carrying out in partnership with UK-based licensee Park Agencies. The Brandalised collection—a twist on the word 'Vandalized'—features clothing with designs taken literally from the streets, in the form of graffiti art work created by enigmatic artist Banksy. Art Ask says the … [Read more...] about Innovative Graffiti Fashion Line Features Banksy
Tetris Waffle Maker Shows You Should Play With Your Food
Lisle Licensing takes the Tetris brand forward in 2021 The video game property Tetris and their UK-based licensing agent Lisle Licensing have launched a slate of new deals, including one for a hilarious new Tetris waffle maker from Fizz Creations. Apparently, someone with a love of trapezoids realized waffles are just a lot of tasty Tetris shapes packed together, and decided … [Read more...] about Tetris Waffle Maker Shows You Should Play With Your Food
Under Armour Slashed Sponsorships in 2020
The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February, which shows the company slashing its sponsorship spending by an astounding 47 per cent in a single year. The cuts reduce Under Armour's spending on sponsorships from $679.1 … [Read more...] about Under Armour Slashed Sponsorships in 2020