Conventional wisdom says that the strong dollar is making it harder to sell luxury fashion goods abroad. Or is it? Ralph Lauren reported weaker than expected third quarter earnings, but while U.S. sales flattened out, total growth in international sales revenues topped double-digits (in current currency), thanks to robust performances in both Europe and China. RL is taking … [Read more...] about Ralph Lauren Bucks the Buck
Fashion
A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel. Today: Women are the single fastest growing … [Read more...] about A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Marley’s Organic Growth
Marley Natural, the company that licenses the late reggae singer Bob Marley’s name, is adding the most organic of products to its offerings: Marley Natural Fine Cannabis grown from “heirloom Jamaican cannabis strains” as well as creams, topicals, balms, and accessories. The plan is to grow, distribute, and market the product in states where it is legal by the end of 2015. … [Read more...] about Marley’s Organic Growth
Cherokee’s Reliance
Cherokee Global Brands is developing an apparel and accessories brand for India’s Reliance Retail Limited, a subsidiary of Reliance Industries. The two hope to roll the brand out globally following the Indian introduction. … [Read more...] about Cherokee’s Reliance
BeFit Nutriceuticals
Most of the licensing activity in the fitness category lately has been around tech devices (Fitbit, Case-Mate, Garmin’s Vivofit), fashion designers (Tory Burch and Rebecca Minkoff), and entertainment properties (The Biggest Loser). Now, Lionsgate’s BeFit, a YouTube channel with 1.3 million subscribers, has licensed Top Secret Nutrition to develop a line of BeFit supplements. … [Read more...] about BeFit Nutriceuticals
Celebrity Business Models
It’s often difficult to tell celebrity licensing programs from other types of celebrity/corporate relationships and marketing alliances. Two different takes on recently announced deals by music celebrities: Shakira co-developed six baby toys that Mattel’s Fisher-Price is manufacturing and marketing. She is also producing a related web series for mothers. Meanwhile, Beyoncé, … [Read more...] about Celebrity Business Models