The creativity company Crayola is restructuring to support its focus on children’s entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its… . . . read more
Sesame Workshop Launches New Channel on Discovery Education
By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital… . . . read more
Brown Toy Box Partners On Educational Program With DonorsChoose
The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured… . . . read more
Warner Launches Space Jam Licensing Onslaught
More than 200 licensing partners launching ‘Looney’ collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New… . . . read more
Random House Partners on Dr. Seuss Schoolbooks
Dr. Seuss has likely taught as many kids to read as anyone on Earth, and now Dr. Seuss Enterprises is getting even deeper into the education business through a partnership with Random House Children’s Books…. . . . read more
Boat Rocker Lassos New Licensees For Dino Ranch
Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker… . . . read more
Ricky Zoom In Season 2 As Licensing Accelerates
Hasbro’s Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom’s season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows… . . . read more
CreateOn Partners With The Beatles
The creative people at CreateOn have entered into a partnership to create The Beatles Collection, featuring classic imagery from the Beatles era. With individual Magna-Tiles depicting album covers and classic images, The Beatles Collection represents… . . . read more
Marvel and Yoobi Partner on Heroic Back-To-School Line
The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a ‘super-powered’ collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic… . . . read more
Vir The Robot Boy Is Now Teaching Kids
New Partnership Between Wow Kidz and Twinkl to Create Educational Materials Schools have taken a real hit over the past year due to COVID-19, but Vir the Robot Boy is flying in to the… . . . read more