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Jessie James and Eric Decker in Designer Shoe Warehouse Campaign

By Allison Watkinson

TLL Reporter

Designer Shoe Warehouse is teaming up with Jessie James Decker, Eric Decker, and their family for the brand’s 2022 Back-To-School campaign.

Launching today (July 7), Designer Shoe Warehouse’s Back-To-School campaign features a selection of sneakers, boots, and sandals for the whole family from various high-profile brands and designers. The brands include Adidas, Kelly & Katie, Croc’s, New Balance, Timberland, and more.

Jessie James Decker is a well-known country singer and TV personality. Her husband, Eric Decker, is a former pro-football player who played in the National Football League for eight seasons. The Decker family as a whole has gained substantial fame on social media in recent years.

Designer Shoe Warehouse is a discount retail chain that is owned by Designer Brands Inc, an American company that sells designer and name brand shoes and fashion accessories.

The licensed back-to-school collection focuses on utility, comfort, and style in its designs. The campaign aligns with the Becker family’s active lifestyle so that consumers can feel geared up to take on the season ahead.

“My life is constantly moving—from mom duties to performing, to writing, and even more, I am always on the go! I need a pair of shoes that can help me fly!” said Jessie James.

In addition to the Decker family, DSW is partnering with three other Instagram-famous families. These families include The Kims, The Gopalans, and The Buffalo-Smiths.


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