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Gifts/Novelties

The Retail Force Awakens: How Much Money Will Star Wars Make?

November 23, 2015

By Glenn S. Demby, Esq. Most movie-based entertainment properties have a limited shelf life lasting roughly as long as the film's run. Occasionally, exemplary properties like Cars, Monsters Inc. or Toy Story will drive sales for a few years after the film closes.   But Star Wars is in a universe of its own. There hasn't been a new Star Wars film since 2005. Yet the franchise … [Read more...] about The Retail Force Awakens: How Much Money Will Star Wars Make?

Rihanna Teams for Temporary Tattoos

July 6, 2015

Speaking of tattoos, pop star Rihanna is teaming with jewelry designer Jacquie Aiche on a collection of jewelry-inspired black and gold temporary tats. The collection, which retails for $19, is being sold exclusively on Aiche’s website. It comes in a seven-sheet set that includes cuticle and knuckle wraps, a DiY chain set, arm bands and chains. The pair is also planning to … [Read more...] about Rihanna Teams for Temporary Tattoos

New Jersey Highways Become a Brand

June 15, 2015

They may lack the romance of old Route 66, but the New Jersey Turnpike and Garden State Parkway are traveled by more than 600 million vehicles and one billion people each year—enough to inspire a licensing program. The roadways will be commemorated on products including t-shirts, hoodies, bags, magnets, mugs, phone cases, beach towels, and wildflower seed packets sold at … [Read more...] about New Jersey Highways Become a Brand

From Brand to Art Work

May 18, 2015

Playboy’s teaming with Blitzway for a limited edition collection of art figurines designed by global artists featuring iconic Playboy images like the “Bunny” is the latest example of corporate brands being licensed to artists for art work. At $160 a pop, the Playboy deal is more about marketing than profit. “These deals promote artistic creation and give the brand a halo,” … [Read more...] about From Brand to Art Work

Grumpy Cat Grows Her Brand

April 20, 2015

Digital celebrity Grumpy Cat continues to ride the cyber wave by making new license agreements with Dynamite Comics for a new comic book series to launch later in 2016, a kids’ activity app (Playrific) scheduled for the summer, and a gift line (Bay Northwest) for specialty shops in the Pacific Northwest. … [Read more...] about Grumpy Cat Grows Her Brand

Sega Expands Sonic Boom

April 6, 2015

Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including: World Tech Toys for remote- controlled helicopters; Bulls I Toy for erasers, stickers, trading cards and other novelties; teNeues Publishing Group for wall calendars; Rubie’s Costume for costumes; Bakery Crafts/Jack Guttman for cake decoration kits. … [Read more...] about Sega Expands Sonic Boom

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