By Allison Watkinson TLL Reporter Longaberger and Crayola are launching a new licensed collection of hand-woven home accessories inspired by Crayola's range of colorful art products. A subsidiary of Hallmark Cards, Crayola is a global art supply company that focuses on creative expression products, activities and experiences for children and families. The licensed Longaberger x … [Read more...] about Crayola and Longaberger Weave a Colorful New Partnership
Housewares
Revere Ware Bringing Its Classic American Cookware to China
TLL Staff The venerable cookwear brand Revere Ware is bringing its line of durable cooking products to the Chinese market. Brand owner Full Sail IP Partners says the expansion is being achieved through a licensing deal with Revere (Shanghai) Enterprise Development Ltd. "Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture," … [Read more...] about Revere Ware Bringing Its Classic American Cookware to China
Dolly Parton Unveils Her First Home Collection
TLL Staff The top-selling country superstar has just added an innovative home and kitchen collection to her list of licensed products. The launch comes just after Parton announced the September release of her upcoming cookbook, Good Lookin' Cookin', which she co-wrote with her sister Rachel Parton George. Conveniently, fans will be able to cook some of those recipes in a … [Read more...] about Dolly Parton Unveils Her First Home Collection
Beautify Your Tea and Crumpets With Laura Ashley Small Appliances From VQ
By Allison Watkinson TLL Reporter Laura Ashley has partnered with VQ to expand its U.S. product portfolio with a new line of licensed small kitchen appliances. VQ is a British manufacturing company that specializes in home electronics and appliances. The company offers a wide range of products across household appliances, kitchen technology, digital radios, bluetooth … [Read more...] about Beautify Your Tea and Crumpets With Laura Ashley Small Appliances From VQ
Laura Ashley Partners with Scentifolia on Fresh Floral Collection
By Allison Watkinson TLL Reporter The British lifestyle brand Laura Ashley has partnered with Scentifolia for a licensed collection of Laura Ashley-inspired floral arrangements. Scentifolia is a boutique farm-to-door flower growing and floral supply business that specializes in fresh-cut garden roses. The company's garden roses are hand cut, graded and packed by experts in … [Read more...] about Laura Ashley Partners with Scentifolia on Fresh Floral Collection
Ralph Lauren Announces Strategic Collaboration for Luxury Furniture
By Allison Watkinson TLL Reporter Ralph Lauren is entering a long-term licensing partnership with Haworth Lifestyle Design to support the company's increased expansion into the homeware category. Initially introduced in 1983, Ralph Lauren’s Home collection includes a wide variety of luxury home goods. This includes high-quality, Italian-made products such as furniture, … [Read more...] about Ralph Lauren Announces Strategic Collaboration for Luxury Furniture
IP Investment Firm Full Sail Acquires Revere Cookware Brand
By TLL Staff Full Sail IP Partners, a leading intellectual property investment firm, announced it has acquired the Revere Ware brand from Instant Brands. Revere Ware is a well-known and respected brand of cookware that has been delighting cooks in American homes for over 80 years. Revere Ware is best known for its copper-clad stainless-steel construction, which has … [Read more...] about IP Investment Firm Full Sail Acquires Revere Cookware Brand
Crayola Bringing Color to Well Woven Run Collection
By Allison Watkinson TLL Reporter Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons. The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of … [Read more...] about Crayola Bringing Color to Well Woven Run Collection
Royal Horticultural Society Partners on Hedgehog-Friendly Fencing
By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has endorsed three fencing products in a partnership with the British garden company Jacksons Fencing. "At Jacksons Fencing, we continually strive to develop products that improve our landscapes and gardens but also have the lowest impact on the environment as possible," said Jacksons Fencing … [Read more...] about Royal Horticultural Society Partners on Hedgehog-Friendly Fencing
Old World Christmas Kicks off 2023 with Four New Partnerships
By Allison Watkinson TLL Reporter The holiday ornament brand Old World Christmas has secured four new licensing partnerships for its hand-made glass ornaments. The newly licensed brands include Mars Wrigley, Major League Baseball, Norman Rockwell, and Morton Salt. Each of these brands will receive a new line of hand-painted, blown-glass ornaments designed by Old World … [Read more...] about Old World Christmas Kicks off 2023 with Four New Partnerships