By Allison Watkinson
Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons.
The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages.
“Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of Crayola the opportunity to cover their spaces with colorful, uplifting rugs in the colors found in a box of Crayola crayons,” said Crayola manager April Heeren. “The new collection also features phrases from Crayola’s Colors of Kindness line to inspire happy thoughts, encourage positive interactions, and motivate acts of kindness and compassion.”
Well Woven is a US-based home decor manufacturer that specializes in creating durable rugs for affordable prices.
The licensed rug collection includes fourteen patterns that are available in eleven different sizes. All of the rugs in the collection feature an easy-care design and recycled fiber backing material.
“We are overjoyed to bring this project to life and to inspire children, classrooms, and families to live with color, fun, and joy,” said Well Woven CEO, Adem Ogunc. “This collection is a testament to the power of creativity and imagination, and we can’t wait to see the joy it brings to homes, playrooms, and schools.”
Crayola LLC is a global childrens’ arts and crafts supply company that is owned by Hallmark Cards Inc. Crayola Crayons were first introduced to market in 1903 and remain the company’s flagship product.
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