The Licensing Letter

Pet Products

Sweet Deal Between Mars Wrigley and Brand Central

Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America's favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands such as M&M’S, SNICKERS, SKITTLES, STARBURST, TWIX, DOVE, EXTRA, and Hubba Bubba, among others. Now, the company has selected global brand licensing … [Read more...] about Sweet Deal Between Mars Wrigley and Brand Central

HRH Queen Elizabeth II Launches Royal Dog Treats

Given the British Queen's love of Corgis, wasn't it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of canine snacks, called Game Bones, which are made with game meat from the grounds surrounding her Sandringham estate in Norfolk, England, and flavored with royal venison. The treats come in … [Read more...] about HRH Queen Elizabeth II Launches Royal Dog Treats

I Scream, You Scream, And Now Dogs Scream For Ice Cream

Dogs have always loved ice cream ... but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain's carbon negative ice cream purveyor Jude's, that's about to change. Battersea is a 160-year-old animal charity, among the oldest in the world, that is demonstrating its tireless commitment to … [Read more...] about I Scream, You Scream, And Now Dogs Scream For Ice Cream

Dogs Rejoice As Wham-O Releases Line of Pet Toys

The Licensing Letter doesn't have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for dogs? Jazwares, a global leader in toys and licensing, gave dogs and cats everywhere cause for celebration this week, announcing they have entered into a long-term deal … [Read more...] about Dogs Rejoice As Wham-O Releases Line of Pet Toys

Halloween Sales Decline Due to Covid-19 Restrictions

Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry.  A survey by the National Retail Federation found there will be a massive drop in participation in Halloween activities this year, due to the Covid-19 pandemic … but the NRF says it could have been worse. On the down side, more than three-quarters of … [Read more...] about Halloween Sales Decline Due to Covid-19 Restrictions

Sales of Licensed Pet Products Up 5.2% in 2016

Licensed pet product sales grew 5.2% in 2016 to reach $443 million in the U.S./Canada, according to TLL's Annual Licensing Business Survey. That makes it one of the fastest-growing product categories we track, behind only the massive food/beverages with 6.0% growth in 2016. A new report from Packaged Facts reveals that the pet toy category grew 4% from last year to reach over … [Read more...] about Sales of Licensed Pet Products Up 5.2% in 2016