The Licensing Letter

Metaverse

Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox

Metaverse Installation To Include Concerts by Virtual K-Pop Artist Apoki By Gary Symons TLL Editor in Chief Fashion houses continue to blur the lines between reality and virtuality, as the Singapore fashion brand Charles & Keith is launching a virtual fashion house in the metaverse world The Sandbox. Called the CHARLESKEITHHAUS, the virtual fashion house is … [Read more...] about Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox

NFT Licensing: Advisory Bored Signs On New Sub-Agents

By Allison Watkinson TLL Reporter The Advisory Bored's exclusive global agent Blonde Sheep has signed several new sub-agents in Germany and the MENA region for licensing of NFT imagery. Blonde Sheep Licensing is an international licensing consultancy and agency that works with brands and manufacturers to increase their revenue through strategic partnerships. The new … [Read more...] about NFT Licensing: Advisory Bored Signs On New Sub-Agents

Madballs Add Some Zany To The Metaverse in Deal With The Sandbox

By Allison Watkinson TLL Reporter The Sandbox metaverse gaming platform has launched a licensing partnership with Cloudco Entertainment for its Madballs character brand. A subsidiary of Animoca Brands, The Sandbox is a decentralized virtual metaverse platform that specializes in virtual real estate, gaming experiences, NFT trading, IP development, and more. Animoca … [Read more...] about Madballs Add Some Zany To The Metaverse in Deal With The Sandbox

Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks

By Gary Symons TLL Editor in Chief The popular fashion brand Lacoste is joining the industry's dive into the metaverse, filing five new trademarks for digital goods. The filings were made for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand intended to be compatible with cryptocurrencies and non-fungible tokens, or … [Read more...] about Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks

Update: Hermès Wins Landmark Lawsuit Over ‘MetaBirkin’ NFTs

By Gary Symons TLL Editor in Chief The luxury brand Hermès has won a landmark case that will help determine the future of NFT artworks in the United States. A nine-person jury emerged from several days of consideration to name Hermès the victor in a copyright infringement trial. NFT artist Mason Rothschild was also ordered to pay $133,000 in damages to Hermès, … [Read more...] about Update: Hermès Wins Landmark Lawsuit Over ‘MetaBirkin’ NFTs

Blonde Sheep Secures Agency Rights for Bored Ape NFTs

By Gary Symons TLL Editor in Chief UK-based Blond Sheep Licensing has secured the global representation rights to MetaGallery.Ltd’s portfolio of art related properties. The agency says the immediate focus will be in developing a licensing program for The Advisory Bored TM, a dynamic collective of Bored Ape Yacht Club (BAYC) NFTs. The agreement will give Blonde Sheep … [Read more...] about Blonde Sheep Secures Agency Rights for Bored Ape NFTs

H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling

By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling

LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture

By Gary Symons TLL Editor in Chief LEGO, the world's leading toy brand, has hired three new staff members to help lead its $1 billion foray into the metaverse. According to the LEGO-obsessed publications Jay's Brick Blog and Brick Fanatics LEGO has posted job openings for three new positions in its new GAME division, which is an acronym for Game, Activations & … [Read more...] about LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture

Gorillaz Concert Demos the Power of Augmented Reality

By Gary Symons TLL Editor in Chief The virtual band Gorillaz is performed a 'live' concert in London and New York in December, using augmented reality. The concert promoted the band's eighth studio album, Cracker Island, and saw the band members appearing via mobile AR apps as gigantic virtual avatars as tall as the surrounding skyscrapers. The Grammy award-winning … [Read more...] about Gorillaz Concert Demos the Power of Augmented Reality