• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Madballs Add Some Zany To The Metaverse in Deal With The Sandbox

March 8, 2023

By Allison Watkinson

TLL Reporter

The Sandbox metaverse gaming platform has launched a licensing partnership with Cloudco Entertainment for its Madballs character brand.

A subsidiary of Animoca Brands, The Sandbox is a decentralized virtual metaverse platform that specializes in virtual real estate, gaming experiences, NFT trading, IP development, and more.

Animoca Brands is a digital entertainment, blockchain, and game company that focuses on digital property rights and metaverse development.

“Madballs is a staple of 80s culture and has a great track record of transcending media formats across generations,” said The Sandbox COO, Sebastien Borget. “I am excited to see what our community, with its youthful energy, will build using this iconic brand.”

Special Report: Do Low User Numbers Mean the Metaverse is a Flop?

The partnership with Madballs will include the development of digital collectibles and the introduction of an exclusive avatar collection for The Sandbox platform.

Each avatar will be based on original Madballs characters, as well as newly-released Madballs character designs. The Madballs avatars will be customized with randomly-generated traits and 20 hand-crafted animations.

In addition, The Sandbox will add themed challenges, events, and pranks on the newly-acquired Madballs LAND. Avatars will be able to unlock utilities and specific rewards during upcoming event. This will include a new multiplayer experience that is scheduled to debut on March 21, 2023. The upcoming multiplayer experience will grant Madballs avatar holders access to an exclusive in-game reward pool.

Originally introduced as a toy line in 1986, Madballs is a character-based IP that has grown to include numerous toy collections, animated specials, comic books, soft-lines, video games, collectibles, and consumer products programs. The Madballs IP is owned by the Cloudco Entertainment company.

“We’re looking forward to bringing this notorious gang of Madballs to the metaverse for the very first time and are stoked to give our fans the opportunity to engage with the brand in a new, unique way,” said Cloudco’s Robert Prinzo.

Cloudco is known for creating, developing, and producing multi-platform entertainment franchises, consumer merchandising programs and licensed experiences based on its brand portfolio.

Garbage Pail Kids Face Off With Madballs

Firefly Games Launches New Studio For Metaverse Development

Filed Under: Editorial, Open Content, U.S., Top Story, NFT Licensing, TLL, North America, Virtual Reality, Virtual Worlds, Recent Headlines, Archive, Articles, Featured, Virtual Collectibles, Metaverse Tagged With: Robert Prinzo, Metaverse licensing, Cloudco Entertainment, NFT licensing, The Sandbox, madball licensing

Primary Sidebar

Free Reports

    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Download Current Issue

Current Issue

Latest Sourcebook Contacts

    •Josh Loerzel, Sky Castle Toys, President and Co-founder
    • Cristy Collins, McFarlane Toys, VP Licensing
    • Mary Moeller, DecoPac, Senior Director of Licensing
MORE CONTACTS
Sourcebook listings verified this week: 33

The Deal Sheet

The Deal Sheet

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2023

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in

FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to:

  • Perform a trademark search quickly and easily
  • Protect your brand—legally!
  • Save time and money with a trademark public search
  • Avoid potential legal conflicts

Loading

X No, I don’t want to know how to save time and money doing a trademark search.