The Licensing Letter

News & Trends

McDonald’s Honored With Licensing Sustainability Award

McDonald's Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself is granted four times a year as a joint project by the Society of Product Licensors Committed to Excellence, which represents the world's largest … [Read more...] about McDonald’s Honored With Licensing Sustainability Award

Who’s News: Bethan Garton Takes Key Role as CCO of The Point.1888

The rapidly growing licensing agency The Point.1888 has appointed Bethan Garton as its new Chief Commercial Officer. CEO Will Stewart says the company has gone through a leadership restructuring following the launch of two sister companies, Story.1888 and Spotlight.1888, and the signing of 14 new brands. With all that new business activity, Stewart says his own role will … [Read more...] about Who’s News: Bethan Garton Takes Key Role as CCO of The Point.1888

Master Chef In Tea-licious Deal With Akbar Brothers

The world's largest cooking show competition has partnered with one of the planet's largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of Sri Lanka will see the creation of the MasterChef: The Champions Collection. The partnership will see Akbar Brothers create a unique collection of teas "with … [Read more...] about Master Chef In Tea-licious Deal With Akbar Brothers

Licensing Sustainability Award Winner To Be Announced March 3rd

The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing industry that either reduce pollution and waste, protect the environment, and/or reduce greenhouse gas emissions. The LSA is a joint project by SPLiCE and The Licensing … [Read more...] about Licensing Sustainability Award Winner To Be Announced March 3rd

Sustainable Licensing: Hasbro Commits To Fight Global Warming

Hasbro has announced a major commitment to reduce its environmental footprint and lower its greenhouse gas emissions. The toy and entertainment giant says it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy. This commitment marks the latest move in the company’s ongoing … [Read more...] about Sustainable Licensing: Hasbro Commits To Fight Global Warming

Jewel and MHS to Host Virtual Event for Art Licensing Industry

By Allison Watkinson TLL Reporter Jewel Branding & Licensing and MHS Licensing and Consulting are co-hosting Showcase, a virtual event for the art and design licensing community. Jewel is a global licensing agency that develops and manages strategic licensing programs across a range of product categories, while MHS, founded in 1995, is a licensing and consulting agency … [Read more...] about Jewel and MHS to Host Virtual Event for Art Licensing Industry

Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme

Zach Horwitz Sentenced For $230 Million Fraud Based On False Claims of Licensing Deals With Netflix and HBO Max By Gary Symons TLL Editor in Chief For most of his adult life, 35-year-old Zachary Horwitz (aka Zach Avery) was an actor in a number of low-budget horror flicks. But his big role came when he starred as the central character in an equally terrifying, $230 million … [Read more...] about Licensing Law: Actor Gets 20 Years For Licensing Ponzi scheme

Iconix Brand Group Consolidates Ownership of Subsidiaries

By Gary Symons TLL Editor in Chief The brand management company Iconix Brand Group has completed its acquisition of the remaining interests in its regional subsidiaries Those include Iconix MENA Limited, Iconix Europe LLC and Iconix SE Asia. The move comes after a troubled period for the global branding and licensing company, which has over 1,100 licenses with leading retailers … [Read more...] about Iconix Brand Group Consolidates Ownership of Subsidiaries

Melisa Fuhr To Head ZAG Expansion In New Argentina Office

By Allison Watkinson TLL Reporter The animation studio ZAG has established its first office in Argentina to spearhead merchandising and licensing activities in the region. The Buenos Aires office will focus primarily on Argentina, Bolivia, Paraguay and Uruguay for the company's portfolio of ZAG Heroez brands. This portfolio includes the worldwide hit "Miraculous - Tales of … [Read more...] about Melisa Fuhr To Head ZAG Expansion In New Argentina Office