By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on the races and racecourses operated by The Jockey Club. The deal was brokered by Creation i-Gaming and Metrostar. Under the agreement, Playtech will … [Read more...] about Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club
Sustainability
Spielwarenmesse Survey Shows Demand For Sustainable Toys
By Gary Symons TLL Editor in Chief A new survey conducted for Spielwarenmesse shows sustainability will be a key factor for toy makers and licensors in coming years. The world's largest toy fair commissioned research by the Spanish AIJU Technological Institute for Children’s Products and Leisure, which surveyed roughly 2,800 households with children aged 0-11 years. The … [Read more...] about Spielwarenmesse Survey Shows Demand For Sustainable Toys
Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans
Polluters better watch out, as Popeye the Sailorman has partnered with the Angry Birds for a tournament supporting ocean cleanup efforts. The partnership between Popeye rights holder King Features and Angry Birds developer Rovio Entertainment will see a tournament hosted to support The SeaCleaners, an ocean cleanup organization. Created in 2016 by Franco-Swiss skipper Yvan … [Read more...] about Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans
Sustainable Licensing: Music Leaders Unite To Create Climate Pact
A group of music companies, including the largest licensors in the industry, have launched what they call the Music Climate Pact. The Climate Pact includes the Big Three of the music industry—Sony Music Group, Universal Music Group and Warner Music Group—as well as world-renowned independents Beggars Group, BMG, Brownswood Recordings, Ninja Tune, Secretly Group, Warp and … [Read more...] about Sustainable Licensing: Music Leaders Unite To Create Climate Pact
Mattel Honored With First Licensing Sustainability Award
The Society of Product Licensors Committed to Excellence and The Licensing Letter are pleased to announce that Mattel’s toy recycling program has won the first ever Licensing Sustainability Award. The LSA is awarded quarterly to highlight programs in the licensing industry that reduce pollution, waste, and/or greenhouse gas emissions. “The judges felt Mattel deserved this … [Read more...] about Mattel Honored With First Licensing Sustainability Award
Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate at least $800,000 for environmental work, and has created Our Planet Matters, a new collection of sustainable men’s, women’s, and children’s products which use … [Read more...] about Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
Spread Group Wins Global Apparel Deal With ZAG
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous - Tales of Ladybug & Cat … [Read more...] about Spread Group Wins Global Apparel Deal With ZAG
The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award
The first ever Licensing Sustainability Award (LSA) from SPLiCE and The Licensing Letter will be revealed on Dec. 1 at the SPLiCE Licensors Summit. The Society of Product Licensors Committed to Excellence (SPLiCE) and The Licensing Letter announced the new award program in September. Under the LSA program, TLL and SPLiCE present an award quarterly to a company for its … [Read more...] about The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award
Sustainability in Licensing: Funko Adopts Product Recycling Program
By Gary Symons TLL Editor in Chief Plastic waste is a massive problem for the licensing and manufacturing industries, but increasingly companies are adopting sustainable practices, including improvements to recycling programs. Now the pop culture consumer products company Funko has announced it is the newest partner with How2Recycle. How2Recycle is a standardized labeling … [Read more...] about Sustainability in Licensing: Funko Adopts Product Recycling Program
Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador
The licensing sustainability organization Products of Change continues to grow its core team, and has now appointed Gary Pope as its new Children's Ambassador. Products of Change’s mission is to encourage companies and brands to meet their sustainability goals through education and working together to share best practices. As children’s ambassador, Pope is assigned to support … [Read more...] about Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador