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Products of Change Launches POC Advisors to Drive International Sustainability

THE FOLLOWING ARTICLE IS FROM PRODUCTS OF CHANGE, CARRIED AS FREE CONTENT ON TLL. Click HERE to see the original article. By Rob Hutchins Products of Change Writer Products of Change is building on a… . . . read more

Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys

By Gary Symons TLL Editor in Chief Sustainability seems to have been the theme of this month at The Licensing Letter, as several companies including McDonald’s Restaurants, Mattel, and Smiley have all revealed new environmentally… . . . read more

Sustainable Licensing: Smiley Gives The Planet Something to Smile About

The brand extension company Smiley says it has adopted an “Earth first” business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company’s goal is to become… . . . read more

Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging

Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its… . . . read more

Canadian Experiment Furthers McDonald’s Sustainability Goals

By Gary Symons TLL Editor in Chief McDonald’s is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British… . . . read more

Happier Happy Meals, As McDonald’s Reduces Use of Plastics

By Gary Symons TLL Editor in Chief The world’s leading fast food chain McDonald’s is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald’s pledged Tuesday to “significantly” reduce the use… . . . read more

Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change

By Gary Symons TLL Editor in Chief The veteran licensing industry reporter and editor Robert Hutchins has joined Products of Change (PoC) in the newly created role of Editor and Community Manager. Hutchins (above left)… . . . read more

TLL and SPLiCE Launching Sustainability Award Program

There’s some exciting news this month as The Licensing Letter and SPLiCE launch a new program recognizing those companies leading the way on sustainability in the licensing industry.  Beginning Nov. 1, The Licensing Letter and… . . . read more

Jane Smith Joins Junk Kouture As Chief Content Officer

Jane Smith, the former group director of brand licensing and gaming at Endemol Shine, is the new Chief Content Officer at youth fashion brand Junk Kouture. Smith says she will be focused on growing the brand… . . . read more

Helinox and Finisterre Produce Sustainable Camp Chair

Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being… . . . read more


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