By Gary Symons TLL Editor in Chief Sustainability seems to have been the theme of this month at The Licensing Letter, as several companies including McDonald's Restaurants, Mattel, and Smiley have all revealed new environmentally friendly initiatives to reduce plastic waste, pollution, and greenhouse gas emissions. Now, Burger King has announced it is working with Animal … [Read more...] about Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys
Sustainability
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
The brand extension company Smiley says it has adopted an "Earth first" business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company's goal is to become an "active ambassador for change ... by supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a … [Read more...] about Sustainable Licensing: Smiley Gives The Planet Something to Smile About
Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its products and packaging. The play and entertainment company says it managed to source 97% of its content for products and packaging from recycled materials or … [Read more...] about Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Canadian Experiment Furthers McDonald’s Sustainability Goals
By Gary Symons TLL Editor in Chief McDonald's is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British Columbia. The move follows a major initiative reported on by The Licensing Letter on Sept. 22 (see link below) that saw McDonald's announce a … [Read more...] about Canadian Experiment Furthers McDonald’s Sustainability Goals
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
By Gary Symons TLL Editor in Chief The world's leading fast food chain McDonald's is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald's pledged Tuesday to "significantly" reduce the use of plastics in its Happy Meal toys worldwide. The move follows a similar program launched only in the United Kingdom after McDonald's faced a wave of … [Read more...] about Happier Happy Meals, As McDonald’s Reduces Use of Plastics
Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change
By Gary Symons TLL Editor in Chief The veteran licensing industry reporter and editor Robert Hutchins has joined Products of Change (PoC) in the newly created role of Editor and Community Manager. Hutchins (above left) was the editor for both ToyNews and Licensing.biz, both of which are widely read publications in the licensing industry. Now, Hutchins is joining the team at … [Read more...] about Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change
TLL and SPLiCE Launching Sustainability Award Program
There’s some exciting news this month as The Licensing Letter and SPLiCE launch a new program recognizing those companies leading the way on sustainability in the licensing industry. Beginning Nov. 1, The Licensing Letter and the Society of Product Licensors Committed to Excellence (SPLiCE) will present an award every month to a company for its innovations in the area of … [Read more...] about TLL and SPLiCE Launching Sustainability Award Program
Jane Smith Joins Junk Kouture As Chief Content Officer
Jane Smith, the former group director of brand licensing and gaming at Endemol Shine, is the new Chief Content Officer at youth fashion brand Junk Kouture. Smith says she will be focused on growing the brand in a sustainable manner that helps lower carbon emissions. The industry veteran will oversee the global expansion of Junk Kouture and its commercial strategy. Junk … [Read more...] about Jane Smith Joins Junk Kouture As Chief Content Officer
Helinox and Finisterre Produce Sustainable Camp Chair
Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being out in nature, and want to protect the environment. Finisterre is a pioneering, sustainable outdoor apparel brand born from a love of cold water surfing, and Helinox … [Read more...] about Helinox and Finisterre Produce Sustainable Camp Chair