The mighty dinosaurs of Jurassic World will give fans a roaring good time in a new board game developed by Prospero Hall. Prospero Hall is the acclaimed development studio of Funko Games. This week Prospero announced it has created a legacy game based on the blockbuster entertainment franchise—Jurassic World: The Legacy of Isla Nublar, which will be launching on Kickstarter … [Read more...] about Film Licensing: Jurassic World Stomps Into Board Games
Archive
Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
TLL Editor Talks Toy Licensing With Global Toy News
This week The Licensing Letter's editor-in-chief Gary Symons joined Richard Gottlieb of Global Toy News for a chat about the toy licensing industry. For those who may have missed the news, TLL and Global Toy News entered into a partnership recently, sharing news of interest to the readers of each publication. Check out the home page of TLL's website, and you'll see we carry … [Read more...] about TLL Editor Talks Toy Licensing With Global Toy News
Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans
By Gary Symons TLL Editor in Chief If you're going to get a celebrity to appear in a video game about tanks, it makes sense to choose one like Arnold Schwarzenegger—who actually owns one. That's exactly what World of Tanks has done, as the Terminator star has joined the festivities during Wargaming's Holiday Ops 2022 event, running from now until late January. “Working … [Read more...] about Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans
Squishmallows Hits 100 million Sales, Launches Licensing Program
Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program
LEGO Launches Gigantic AT-AT Walker As Part of Star Wars Ultimate Collector Series
Star Wars and LEGO have done some big things together, but few match the gigantic new AT-AT Walker from LEGO's Ultimate Collector Series. As every Star Wars fan will know, the AT-AT Walker featured in the epic Battle of Hoth scene in The Empire Strikes Back. The Walker towered over the Rebel forces on the frozen planet of Hoth, but was taken down by Luke Skywalker in one of … [Read more...] about LEGO Launches Gigantic AT-AT Walker As Part of Star Wars Ultimate Collector Series
Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder
WowWee has appointed Striker Entertainment to represent one of its hottest toys of the year, the Got2Glow Fairy Finder. Featured on numerous holiday “Hot Toy” lists, WowWee’s Got2Glow Fairy Finder is one of this year’s most highly desired toys and gifts of the season. “WowWee continues to bring cutting edge technology to toys, allowing kids to create their own magic and it’s … [Read more...] about Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder
Licensing Law: MediaMuv Charged With Stealing $20 Million in Music Royalties From YouTube
By Gary Symons TLL Editor in Chief Officials in Arizona have charged two men on allegations they defrauded YouTube of $20 million by falsely claiming they owned rights to more than 50,000 songs. According to a statement from the US Attorney's Office charges have been laid against Jose Teran of Scottsdale, Az. and Webster Batista, 38, of Doral, Fla. The allegations include … [Read more...] about Licensing Law: MediaMuv Charged With Stealing $20 Million in Music Royalties From YouTube
Analysis: The 2021 Hot Toy Lists and Licensing
By Richard Gottlieb CEO, Global Toy Expert What are the “hot toys?” That is a question that I get each year starting in October. Various hot toy lists come out each year from a host of experts. The problem with these lists is that “hot” is never really defined. It can mean that it is a good toy, an in-demand toy, or both (the two, as we all know only too well, don’t always … [Read more...] about Analysis: The 2021 Hot Toy Lists and Licensing
Analysis: 3 Reasons Why Lego Wins on Amazon
The Secret Tactics Lego Uses to Blow Away the Competition on Amazon Sales By Ryan Faist Originally printed by our friends at Global Toy News Ryan Faist is the Content Marketing Manager for Channel Key, a full-service Amazon and Walmart Marketplace consulting agency. A nationally published and award-winning journalist, Mr. Faist writes about the latest developments in ecommerce, … [Read more...] about Analysis: 3 Reasons Why Lego Wins on Amazon