The Licensing Letter

Recent Headlines

Light Fund Planning Silent Auction for Charitable Fundraiser

Mid-May sees start of two-week auction to support English Channel Relay fundraiser Submitted by Sian Dorrington With less than two months to go before two teams of six people brave the unforgiving waters of the Channel and race to France, the organizers of The Light Fund English Channel Relay fundraiser have announced plans for a silent auction to get the donations even … [Read more...] about Light Fund Planning Silent Auction for Charitable Fundraiser

Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world's largest licensing agencies, and is particularly known for its expertise in the area of food and beverage licensing. It represents some of the world’s most recognized food brands, including Mars Wrigley, Kraft Heinz, … [Read more...] about Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

Move Over Kinky Boots: Dearfoams Unveils Nina West Collection

By Allison Watkinson TLL Reporter Dearfoams has partnered with drag queen Nina West on licensed slipper and shoe designs to celebrate LGBTQ+ Pride Month. These new consumer product releases promise to provide the comfort and quality of the Dearfoams brand combined with the style and energy of Nina West. “I am thrilled to be partnering with a truly iconic Columbus, Ohio … [Read more...] about Move Over Kinky Boots: Dearfoams Unveils Nina West Collection

Legends Launches Licensing Program For Hip Hop 50th Anniversary

Legends Recording is launching a licensing program to mark the 50th anniversary of hip hop music. Hip hop was born in August of 1973, so the official anniversary of the music genre will come in August of next year. In the meantime, as part of the worldwide celebration for this iconic cultural milestone, Legends Recordings has announced the launch of The Official 50th … [Read more...] about Legends Launches Licensing Program For Hip Hop 50th Anniversary

Who’s News: New Faces at Peanuts and Magic Light

Former Nickelodeon and Viacom exec Lisa Silverman Meyers (pictured above) has been appointed SVP of International Peanuts Worldwide. Tasked with expanding the brand internationally, she will oversee all business outside of North America, identifying growth opportunities in underdeveloped markets. Silverman Meyers officially started in April and is based in New York. She … [Read more...] about Who’s News: New Faces at Peanuts and Magic Light

Mr Bean Bumbling Into The Metaverse With NFT Drop

Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab, an IP specialist and metaverse architect that has become an early leader in the Web3 revolution. Owain Walbyoff, Chief Commercial Officer at Banijay, says the project will … [Read more...] about Mr Bean Bumbling Into The Metaverse With NFT Drop

Literary Licensing: EA Games Developing Lord of the Rings For Mobile

Electronic Arts has partnered with Middle-earth Enterprises on the development of a new free-to-play mobile game. Middle-earth Enterprises, a division of The Saul Zaentz Company, owns exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. “We are incredibly … [Read more...] about Literary Licensing: EA Games Developing Lord of the Rings For Mobile

Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI

The hit mobile gaming brand Angry Birds has expanded its toy lines with the new Zzzopa Spinner Ball from PMI Trading. The licensing deal between Angry Birds rights holder Rovio Entertainment and PMI Trading & Enterprise was brokered by IMG, a global licensing agency. Achieving massive success in the market, Rovio’s Angry Birds will be the first-ever license for PMI’s … [Read more...] about Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI

Epic Games and Microsoft Strike Blow Against Apple and Google

By Gary Symons TLL Editor in Chief The hit game Fortnite is returning to iOS and Android devices, thanks to an innovative licensing deal between Epic Games and Microsoft. The deal also strikes a blow against the closed environment of Apple's App Store and Alphabet's Google Play store, which currently hold a monopoly on app payments for those platforms. The deal will see … [Read more...] about Epic Games and Microsoft Strike Blow Against Apple and Google