The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
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JazWares Appoints Laura Zebersky as President
Toy Company Also Announces Promotions for Kelly Deen, Gerhard Runken, and Jonny Taylor Jazwares, one of the world's leading toy companies, this week announced the promotion of Laura Zebersky to the position of president. The company says Zebersky, a 15-year veteran of the toy industry, and a recipient of the Women in Toys 'Wonder Women' Award, "helped catapult Jazwares’ … [Read more...] about JazWares Appoints Laura Zebersky as President
The Licensing Shop Celebrates 15th Anniversary
Congratulations to The Licensing Shop, an agency founded by husband-and-wife team Steve and Nancy Fowler in 2006, which is now marking its 15th anniversary. Previously, Steve was the President of video game developer 3D0 Europe based in the U.K. and California, and Nancy was the Vice President of Worldwide Licensing for Viacom Consumer Products and President of DIC … [Read more...] about The Licensing Shop Celebrates 15th Anniversary
Ector Hired to Lead Downtown’s Licensing Work
As the acquisitions of music catalogs has soared, Downtown Music Holdings has hired Dewayne Ector as its Chief Revenue Officer, a newly created position, to oversee digital licensing. In his new role, Ector will be responsible for overseeing the successful negotiation and maximization of revenue from digital licenses covering all rights types represented across Downtown’s … [Read more...] about Ector Hired to Lead Downtown’s Licensing Work
Skoog Works With Sesame Workshop To Create A New Way To Play
SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two companies are collaborating to introduce a new, interactive platform that merges tactile technology with an ever-expanding content library … [Read more...] about Skoog Works With Sesame Workshop To Create A New Way To Play
Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals
Cats vs. Pickles Plush Toys Now Available in U.K. The runaway YouTube hit Cats vs. Pickles is looking to leverage its massive success in the US as it prepares to launch its IP in the U.K. this year with a line of plush toys. The toys will be available in the U.K. through Paul Fogarty’s TWO IN 1 Direct with a range that spans more than 100 different styles of Cat and Pickles … [Read more...] about Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals
Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
The smartphone specialist tech accessory company Casetify is ringing in the New Year with a new collection of tech based on the beloved Disney character Mickey Mouse, who started it all. In collaboration with Disney, the company will be producing this year a wide range of cases and other accessories for iPhones, Samsung phones, AirPods, iPads, and Apple Watches. Included in … [Read more...] about Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
Blippi Licensing Adds Six New Licensees
Following a deal with publishing powerhouse DJ Murphy, The Point.1888 and Moonbug Entertainment have secured six additional licensee partners for the hugely popular children’s brand, Blippi. The brand extension specialist The Point.1888 was appointed in the summer as the Master Licensing Agency across EMEA for Blippi, along with other brands in Moonbug’s portfolio, … [Read more...] about Blippi Licensing Adds Six New Licensees
Special Report: The Evolution of Music Licensing
By Gary Symons, TLL Editor in Chief The Bob Dylan music deal with Universal Music has shown that for musicians and music companies, the times truly are a’changin’. But, in truth, that change was coming long before Universal stroked a check for a reported $300 million to $400 million, in return for Dylan’s entire music catalog of roughly 600 songs. Also in December Fleetwood … [Read more...] about Special Report: The Evolution of Music Licensing
Neil Young to Cash In on Music Catalogs
Canadian rock star and songwriter Neil Young is out of the blue, and heavily into the black, after selling a 50 per cent interest in his music catalog for an estimated $150 million US. As noted in this week's Special Report from The Licensing Letter, the past four years and 2020 in particular have seen a massive increase in the value and scale of music catalog deals. Sales … [Read more...] about Neil Young to Cash In on Music Catalogs