UCLA Athletics has announced a six-year agreement with NIKE, Inc. to make Nike and Jordan Brand the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA … [Read more...] about Jordan Brand Partners With UCLA
Other
Bulldog Brings on Bioworld for Care Bears Deal
The growing licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bear, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories. The ranges will target kids of all ages across a range of apparel lines and accessories. The Care Bears … [Read more...] about Bulldog Brings on Bioworld for Care Bears Deal
Research Reveals Which Products Benefit Most from Social Advertising
Guest Article by Tim O'Brien New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not. “Social advertising is the placement of social cues or endorsements in ads shown to … [Read more...] about Research Reveals Which Products Benefit Most from Social Advertising
‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas
2020 has definitely been the year that stink, stank, stunk, and has left many would-be holiday revelers in a Grinch-y mood, so it's the ideal year to have a Grinch-themed Christmas. That's the thinking behind a major launch by Dr. Seuss Enterprises, which is kicking off a wide slate of activities and products as part of its Grinchmas 2020 campaign. This month on the Dr. Seuss … [Read more...] about ‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas
Fanatics Acquires WinCraft as Founder Retires
Sports licensing giant Fanatics has acquired WinCraft, the industry's largest hard goods licensee, after the recent news its chairman Dick Pope is retiring from the company he founded in 1961. The deal would provide Fanatics an even larger footprint in the sports merchandise sector and increases its presence in the hard goods side of the business. The purchase includes … [Read more...] about Fanatics Acquires WinCraft as Founder Retires
Deadline Passes for TikTok Forced Sale With No Deal in Sight
By Gary Symons TLL Editor in Chief TikTok owner ByteDance has blown by the deadline set by US President Donald Trump to sell the company to a US buyer, but US officials say they are not enforcing the executive order. US officials also say they will not extend the Dec. 4 deadline for TikTok's parent company to sell off the rapidly growing social media app, but CNN and … [Read more...] about Deadline Passes for TikTok Forced Sale With No Deal in Sight
The Scott Brothers Sign With Octane 5
Octane5, the company behind the BrandComply Licensing Enterprise System, announced the client addition of Scott Brothers Global (SBG), parent company of home furnishings collection Scott Living, founded by Drew and Jonathan Scott, hosts of HGTV’s Property Brothers. “Our collaboration with Scott Brothers Global perfectly fits our mission of partnering with innovative and … [Read more...] about The Scott Brothers Sign With Octane 5
BrandGenuity Mixes Well With Kahlúa
Kahlúa, one of the world's most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its … [Read more...] about BrandGenuity Mixes Well With Kahlúa
Netflix Snags Senior Producer From Disney+, While Facing Lawsuit for ‘Poaching’ Employees
Netflix has confirmed the hire of Dan Silver, VP of Non-fiction Originals at Disney+, to become its Director of Documentary Feature Films, reporting to Lisa Nishimura, VP of Independent Film and Documentary Features. The move comes as Netflix coincidentally faces another lawsuit—this time from Activision—over its allegedly aggressive hiring practices. Silver was a highly … [Read more...] about Netflix Snags Senior Producer From Disney+, While Facing Lawsuit for ‘Poaching’ Employees
Who’s News Roundup: New Faces, Promotions in Licensing & Entertainment
Cici Zheng Takes on Senior Role as Reesee Grows Its China Market Children’s entertainment, licensing and media company Reesee Entertainment is bolstering its development division with the appointment of Cici Zheng as a joint partner and VP of Content, Global Media and Licensing. Zheng’s previous role was as Director Content Development, Global Media and Licensing in Alpha … [Read more...] about Who’s News Roundup: New Faces, Promotions in Licensing & Entertainment