The growing licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bear, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories. The ranges will target kids of all ages across a range of apparel lines and accessories.
The Care Bears have remained popular for 38 years, appealing to a wide range of fans around the world. Bulldog Licensing, which manages the rights for the brand in the UK, has been further building the property with a growing number of successful deals. The new partnership with Bioworld is the latest in a line of leading licensees, says Bulldog, which are each leveraging the universal love for the property among consumers.
“We’re thrilled to have Bioworld on board for Care Bears apparel,” said Rob Corney, Managing Director of Bulldog Licensing. “The brand has built a strong following over the past 38 years and has devoted fans who grew up with Care Bears, as well as an ever-growing following of little ones who are discovering the brand for the first time.”
While the Care Bears is a kid’s show, the line remains popular with many adults who look back not the shows with a strong sense of nostalgia. Bulldog has grown the availability of Care Bears’ merch among adult fans through high-profile fashion deals which included Tikiboo’s athleisure range, Irregular Choice’s footwear line, and a Dolls Kill clothing collection.
As well, the brand returned to the kids’ aisles with a bang earlier this year when Basic Fun! launched their new toy line. Based on its success in the US, the Basic Fun! line launched recently in the UK, and is experiencing very strong sell-through there as well. The toy range is being supported with an extensive marketing campaign, featuring two TVCs for the new plush ranges, and an innovative line of new interactive Care Bears.
Tiny Pop, the broadcast partner for Care Bears is also offering strong support for Care Bears: Unlock the Magic, which airs daily on the channel. New partnerships and content support from Sky and Moonbug, further position Care Bears for significant growth in the kids market in the UK, Bulldog says.
The deal with Bioworld builds on a number of previously signed partnerships, including Zak for homewares, Whitehouse Leisure, Redan, Aardvark, Crackerjack, and the Fun to Learn magazine.
“Bioworld joins at an exciting time for Care Bears, as the brand is continuously building with a range of best-in-class partners creating show-stopping ranges and collaborations,” said Roubina Tchoboian, Bulldog’s VP of International Licensing.