Now all you need for your workout is a can of spinach. Australia’s Merchantwise Licensing, on behalf of King Features Syndicate has brokered the first ever Australian Popeye sportswear collection with popular online sportswear label, The WOD Life. The partners say the collection was a perfect fit for The WOD Life, who saw a strong correlation between its loyal customer base … [Read more...] about Merchantwise Brings Popeye Fitness Wear Down Under
Other
Melissa & Doug Partner with ViacomCBS
Toy company Melissa & Doug have scored what may be its biggest deal to date, signing an exclusive licensing partnership with ViacomCBS Consumer Products to deliver PAW Patrol and Blue’s Clues & You! co-branded toy product lines for Fall 2021. The company says the toys will be designed to educate and empower preschoolers through active engagement with a focus on problem … [Read more...] about Melissa & Doug Partner with ViacomCBS
Dick’s Sporting Goods Names New CEO as Sales Surge
Leadership at one of the world's largest sporting goods companies is going through a major change, as longtime CEO Ed Stack hands the reins to Lauren Hobart. Stack is a legend in the company, having taken over the business in 1984 from his father, Dick Stack, who was the company's founder and namesake. Starting in his new role at age 29, the younger Stack grew the firm rapidly … [Read more...] about Dick’s Sporting Goods Names New CEO as Sales Surge
Kareem Abdul-Jabbar & Bruce Lee Fight for Social Justice
By Gary Symons, TLL Editor in Chief NBA star Kareem Abdul-Jabbar announced this week his first-ever partnership with the estate of his dear friend, the late martial arts phenomenon Bruce Lee. The collaboration between these two iconic athletes and advocates for social justice kicks off with the release of a limited edition t-shirt on Nov. 27, which would have been Bruce Lee’s … [Read more...] about Kareem Abdul-Jabbar & Bruce Lee Fight for Social Justice
Barbie and Tim Hortons ‘Double Double’ Down on Hockey For Girls
By Gary Symons, TLL Editor in Chief Few people in the licensing biz know this about me, but among other things I was a minor hockey coach for many years, as my elder daughter was a bit of a pioneer among female players. She started out playing full contact hockey against boys, because there was no girl's team in our city, and later joined a girl's hockey team. Every weekend at … [Read more...] about Barbie and Tim Hortons ‘Double Double’ Down on Hockey For Girls
How to Play the Game of Video Game Licensing
Video gaming has arguably become the single largest market for digital media licensing in the world, surpassing film, television, music and sports, and if there’s one thing that irritates Chris Petrovic and Shaan Akbar, it’s that video games are sometimes treated in the licensing world as the half-grown stepchild of more traditional media. The two men are gaming industry … [Read more...] about How to Play the Game of Video Game Licensing
McKinsey Report Studies Changing Face of China’s Retail Market
By Gary Symons, TLL Editor in Chief An in-depth report on how COVID-19 is affecting the world’s second largest economy says companies wanting to sell into that market will face major challenges. A report by McKinsey & Company entitled Understanding Chinese Consumers: Growth Engine of the World, says COVID-19 is accelerating already existing trends in the marketplace that … [Read more...] about McKinsey Report Studies Changing Face of China’s Retail Market
Madaluxe Group Launches Licensing Division
A major new opportunity just popped up for licensing agencies and luxury brands in North America, as the luxury fashion firm MadaLuxe Group announced Nov. 23 it has launched its own licensing arm. The new division will be headed by Steven Barbery, who has been promoted from SVP of Timepieces to the newly created role of President of Licensing and Timepieces. The group’s … [Read more...] about Madaluxe Group Launches Licensing Division
Bulldog Licensing Announces Two New Deals for Kindi Kids
Bulldog Licensing, a leading European brand agency, has announced two new deals for leading toy company Moose Toys’ preschool doll brand Kindi Kids, as it reached an impressive 82 million views on YouTube. Little Brother Books has inked a deal to produce Christmas, seasonal and activity annuals for the popular Kindi Kids brand. Moose Toys also plans on more content and product … [Read more...] about Bulldog Licensing Announces Two New Deals for Kindi Kids
Godzilla Lines Up Some Monster Deals
You just can't keep a good monster down. The scaly, city-stomping colossus is back in action with Japanese studio Toho International with a slew of licensing deals, pegged around the company's newly series of Godzilla Tales and the upcoming theatrical release of Godzilla vs. Kong. Toho has previously released ... believe it or not ... 32 different Godzilla movies, not to … [Read more...] about Godzilla Lines Up Some Monster Deals