RedwoodVentures, a fast-growing global children's product company, announced this week an exclusive global licensing agreement with Moonlite World for its innovative 'story time technology' that works through mobile phones. Moonlite is a new product developed by an ex-Google employee that became a Kickstarter when it was successfully launched in 2017. The Kickstarter campaign … [Read more...] about Redwood Named Exclusive Distributor of Moonlite Storybook Projector
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Blue Planet, Sole Agent For The Tetris Brand, Gets New Name
Blue Planet Software Inc., known by video game and merchandise licensees worldwide as the sole agent for the Tetris brand, is now operating under the same name as the iconic brand that it represents—Tetris. The company also revealed 18 new and returning licensed merchandise partners who are bringing original products and entertainment experiences featuring the Tetris brand, … [Read more...] about Blue Planet, Sole Agent For The Tetris Brand, Gets New Name
Tommy Hilfiger Appoints Avery Baker as President and Chief Brand Officer
Tommy Hilfiger announced a huge change to their business Thursday, announcing Avery Baker will take over as President and Chief Brand Officer, with global responsibility for the brand’s products and marketing across all categories, regions and channels. Baker replaces Michael Schreiner, who served as global chief marketing officer for the past year, but is leaving the company. … [Read more...] about Tommy Hilfiger Appoints Avery Baker as President and Chief Brand Officer
TikTok Stars Snag Deal With Build-A-Bear Via Joester Loria Group
If you're in licensing and you're not following TikTok stars like the sister duo WeWearCute, then you better start. The sisters Ashley and Emma have racked up billions of views on the rising social media platform, and represented by Joester Loria Group and TTPM Influencer Talent Management, they are knocking down deal after deal after deal. This week Joester Loria announced … [Read more...] about TikTok Stars Snag Deal With Build-A-Bear Via Joester Loria Group
Mattel Names Catherine Frymark EVP Corporate Communications
Toy giant Mattel is getting a new voice, naming communications guru Catherine Frymark as their Executive Vice President of Corporate Communications. In this role, Frymark will oversee external and internal corporate communications globally as well as the Company’s philanthropic efforts, including the Mattel Children’s Foundation. Frymark will join Mattel next month, reporting … [Read more...] about Mattel Names Catherine Frymark EVP Corporate Communications
Licensing Veteran Nowicki Chosen for Key Role at Mattel
Mattel has new leadership in the critical role of global consumer products and franchise marketing, bringing on accomplished veteran Rosalind 'Roz' Nowicki. Nowicki has more than three decades prior experience working with kids' products and entertainment brands, and is known for her deep experience in the world of brand licensing. She comes to Mattel from her most recent gig … [Read more...] about Licensing Veteran Nowicki Chosen for Key Role at Mattel
Deal Sheet — 11/19/2020
Contact the editor at gary@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. … [Read more...] about Deal Sheet — 11/19/2020
Jazwares Hits High Note With Do, Re, & Mi Toy Deal
Toy company Jazwares is hitting a high note this year, after being tapped to create a new line of toys inspired by the upcoming animated kids' series Do, Re & Mi, to be aired on Amazon Prime next year. Do, Re, and Mi will be co-produced by Amazon Studios and Gaumont, the world's first movie studio. The show follows the musical adventures of three best birdie buddies and … [Read more...] about Jazwares Hits High Note With Do, Re, & Mi Toy Deal
Snoopy Reaches for the Stars with Spacey Line of J!NX Toys and Stuffies
Charlie Brown's iconic pet mutt Snoopy is getting a new line of plush toys, based on a new TV series on Apple TV+, thanks to a deal with self-described gaming geeks J!NX. Peanuts has appointed J!NX to develop a line of plush toys and figures celebrating their two shows “Snoopy in Space”, now streaming on Apple TV+, as well as “The Snoopy Show”, premiering Feb. 5, 2021 on the … [Read more...] about Snoopy Reaches for the Stars with Spacey Line of J!NX Toys and Stuffies
Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game
By Gary Symons, TLL Editor in Chief If you're going to launch a game show, what better way than to base it on an already popular game? That appears to be the thinking behind reports that toy and game giant Mattel is working Ben Silverman and Howard T. Owens of Propagate to release a new show called The Uno Game Show. According to a story in The Hollywood Reporter, the show … [Read more...] about Mattel Reportedly Plans Game Show Based on ‘Uno’ Card Game