Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners. The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight … [Read more...] about Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy
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Canadian Bill Could Change the Game for Streaming Services
By Gary Symons Nov. 4, 2020 The federal government in Canada has tabled a bill proposing amendments to its Broadcasting Act that will force major changes for streaming services like Netflix, Crave, Disney+, Amazon Prime and Spotify, as well as for non-Canadian licensees. The changes affect a market of 39 million people - about the size of California - and will result in … [Read more...] about Canadian Bill Could Change the Game for Streaming Services
Brandgenuity and G2 Making Bold Moves in the Esports Market
Brandgenuity and G2 Making Moves in the Esports Market Brandgenuity announced today that it has secured the first three licensees for G2 Esports. One of the leading entertainment brands in esports, G2 creates digital content across every major social media platform and is home to some of the best competitive players in the world, and the biggest personalities in gaming. The … [Read more...] about Brandgenuity and G2 Making Bold Moves in the Esports Market
Famed Fashion Designer Partners with Crayola
For fashion designers, it’s all about the fabric, the cut, the sequins, the ... crayons? Well, at least for the iconic New York fashion designer Isaac Mizrahi, crayons will become a big part of his design output this year, thanks to a licensing collaboration with Crayola. Mizrahi says he is tickled pink - not sure if that’s Crayola’s Fuschia or Pink Flamingo - to share plans … [Read more...] about Famed Fashion Designer Partners with Crayola
TikTok Makes Monetization Move with Partner Shopify
The hugely popular and - in the US at least - politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand. TikTok’s short, user-generated videos have been the single most popular social media innovation of the past two years, with millions of users and viewers signing on in just months. Less … [Read more...] about TikTok Makes Monetization Move with Partner Shopify
Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands. Meredith Corporation (NYSE:MDP) has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective … [Read more...] about Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Sun-Maid®, the iconic raisin brand, announced Nov. 2 it has selected licensing and marketing agency TreImage, LLC, to assist in expanding its brand extension program. As the world's largest raisin and dried fruit producer on the planet, Sun-Maid is also one of the world's most recognizable food brands. Sun-Maid with its memorable little red box has grown into full-fledged … [Read more...] about Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Moxie and Hunt A Killer Forge Brand Partnership
Moxie & Company announced on Nov. 2 they will now serve as the global literary and merchandise licensing agency for the popular Hunt a Killer game franchise. Under the agreement, Moxie and Hunt A Killer will partner on a variety of branded publishing projects, stationary, apparel, party goods and tech accessories. “This collaboration will create even more opportunities … [Read more...] about Moxie and Hunt A Killer Forge Brand Partnership
Halloween Sales Decline Due to Covid-19 Restrictions
Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry. A survey by the National Retail Federation found there will be a massive drop in participation in Halloween activities this year, due to the Covid-19 pandemic … but the NRF says it could have been worse. On the down side, more than three-quarters of … [Read more...] about Halloween Sales Decline Due to Covid-19 Restrictions
Louisville Slugger Opens Outlet Store In Downtown Louisville
The Louisville Slugger Museum is going to bat for fans who always wanted to swing some lumber in the Big Leagues. The Louisville Slugger Museum & Factory just launched a new outlet store in downtown Louisville. The location, which opened on October 23, will sell pro-grade MLB bats that didn’t make it to the league due to slight blemishes, at steep discounts. The outlet is … [Read more...] about Louisville Slugger Opens Outlet Store In Downtown Louisville