CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
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Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails
By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American soft-drink Fresca. Fresca is flavored with grapefruit and is frequently used as a cocktail mixer. Fresca Mixed aims to appeal to … [Read more...] about Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails
Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan
The automotive and racing brand Motul is expanding in Japan with the appointment of Ingram as its licensing agent. The French firm Motul is a world-renowned company, specializing in the formulation, production and global distribution of high-tech engine lubricants. For many decades it has also been a dedicated technical partner and official supplier to the finest motor racing … [Read more...] about Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan
Who’s News: Veteran Licensing Consultant Caroline High Joins ARTiSTORY
By Allison Watkinson TLL Reporter The Art and cultural IP licensee specialist ARTiSTORY is growing its UK team with the appointment of Caroline High. “Having worked with Caroline previously I’m thrilled to have the opportunity to work together again at ARTiSTORY,” said Natasha Dyson, ARTiSTORY Co-Founder and Licensing Director. “A huge part of ARTiSTORY’s business is creating … [Read more...] about Who’s News: Veteran Licensing Consultant Caroline High Joins ARTiSTORY
Care Bears Unlocks New Broadcast and Toy Deals in China and France
The updated version of Care Bears is making inroads around the world, most recently securing key deals in France and China. Care Bears: Unlock the Magic follows Cheer Bear, Grumpy Bear, Good Luck Bear, Funshine Bear, and Share Bear as they embark on a new adventure from Care-A-Lot to the Silver Lining, a beautiful, strange world inhabited by the Whiffles, a group of innocently … [Read more...] about Care Bears Unlocks New Broadcast and Toy Deals in China and France
Who’s News: Jewel Expands With Three New Management Hires
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has announced the hiring of three new employees to support its continued growth in licensing and creative services. Jewel is known for developing and managing strategic licensing programs at all levels of retail around the globe. The company says the expansion to JBL's employee roster will increase the company's … [Read more...] about Who’s News: Jewel Expands With Three New Management Hires
Who’s News: Jazwares Appoints Its First Chief Brand Officer
The toy and licensing company Jazwares announced that Jeremy Padawer joins the C-suite as the company's first Chief Brand Officer, effective immediately. As well, Jazwares revealed three other key promotions in the fast-growing company, elevating Herb Mitschele to Executive Vice President of Global Sales and Planning, Guy Thomas to Senior Vice President of U.S. Sales, and … [Read more...] about Who’s News: Jazwares Appoints Its First Chief Brand Officer
Barbie And Fashion House Balmain Enter The World Of NFTs
Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection. The venture also marks the first time Barbie is … [Read more...] about Barbie And Fashion House Balmain Enter The World Of NFTs
Godiva Expands Licensing With Four New Sweet Deals
Leading premium chocolatier Godiva is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in Brussels in 1926 by Belgian chocolatier Pierre Draps. Today the legendary chocolatier is privately held by Yildiz Holding, and is committed to … [Read more...] about Godiva Expands Licensing With Four New Sweet Deals
Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO
By Gary Symons TLL Editor in Chief Global play and entertainment giant Hasbro has named Chris Cocks, the President and COO of its Wizards of the Coast division, as the new CEO for the parent company. In doing so, Hasbro clearly saw the logic of choosing someone with a track record of generating revenues, as Wizards has been the fastest growing segment at Hasbro for years. Cocks … [Read more...] about Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO