By Allison Watkinson
The Art and cultural IP licensee specialist ARTiSTORY is growing its UK team with the appointment of Caroline High.
“Having worked with Caroline previously I’m thrilled to have the opportunity to work together again at ARTiSTORY,” said Natasha Dyson, ARTiSTORY Co-Founder and Licensing Director. “A huge part of ARTiSTORY’s business is creating unique and exclusive designs, so having someone with Caroline’s creative vision joining the sales team is a big win.”
Caroline is a brand licensing expert with 20 years’ experience. Working on brands such as the DC Comics portfolio, she has experience in developing licensing and retail strategies across a number of categories.
High recently opened up her own consultancy business, called Caroline High Consultancy Ltd.
Throughout her career, she has been responsible for managing agencies across EMEA and Australasia. In addition, High has led on global toy and publishing deals, launched soft lines, and worked on direct-to-retail licensing deals. She has previously worked at Boat Rocker Studios, Fremantle Media and Warner Bros.
At ArtiSTORY, Caroline will play a major role in securing licensing deals for the UK team.
“Having recently set up my own consultancy I am delighted to work with Natasha and the team at ARTiSTORY, and I am looking forward to working on the licensing strategy for their engaging portfolio, and bringing their designs to market in new categories,” said High.
High will use ArtiSTORY’s art and artefact inspired designs from the archives of the company’s museum and cultural organization partners for her work. These partners include big names such as the Boston Museum of Fine Arts, the Taipei National Palace Museum, and the London National Gallery.