Moose Toys Is Delivering A Knockout Punch With Akedo Warriors Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and … [Read more...] about Moose Toys & Akedo Launch Collab on New Akedo Toy Line
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Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn't hurt when one of your biggest customers extends your contract after an impressive boost in sales. That's what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by … [Read more...] about Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
Invisibobble Teams With Crayola For Hair Accessories
The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes up the invisibobble DNA is now being paired with Crayola’s nostalgic and colorful feel in the new limited edition launch. Inspired by the crayon design … [Read more...] about Invisibobble Teams With Crayola For Hair Accessories
Iscream Launches Licensed Care Bear Collection
The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection
Cyber Group Producing First Final Fantasy Show For Kids
The venerable video game franchise Final Fantasy has been tapped for film and series content before, but for the first time, Cyber Group Studios of Paris is developing a version for children, aged from eight to 13. CGS says it has signed a deal with Square Enix, the game developer, to co-produce a new TV series based on the popular title Final Fantasy IX. Cyber Group will also … [Read more...] about Cyber Group Producing First Final Fantasy Show For Kids
Fabletics Partners With Tough Mudder
The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven't seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just … [Read more...] about Fabletics Partners With Tough Mudder
Adidas, Delta Galil Partner on Underwear Collection
Sportswear leader adidas has signed this week an international partnership with Israel-based apparel maker Delta Galil to design, manufacture and distribute an underwear line under adidas' Badge of Sport and Originals labels. The collection is due for release in 2022 throughout the APAC, EMEA, Europe and Latin American regions, while the collection for women will also be … [Read more...] about Adidas, Delta Galil Partner on Underwear Collection
Diageo Becomes NFL’s First Spirits Sponsor
The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand's Crown Royal Canadian Whisky. Diageo says the parties have structured a multiyear partnership with the NFL fan in mind. It will include on-site activation and engagement with adult fans, and ongoing content … [Read more...] about Diageo Becomes NFL’s First Spirits Sponsor
Brand Central Turns Up The Heat With Takis Snacks
Takis, the legendary salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States. “Takis continues to experience double-digit growth so it is the perfect time to partner with Brand Central to help us scale our consumer products program,"said Cristina Lopez … [Read more...] about Brand Central Turns Up The Heat With Takis Snacks
BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits
Buzzfeed's Tasty social network has teamed up in the kitchen with General Mills, serving up a new line of Tasty Dinner Kits, offering exotic meals for consumers burned out by a year-plus of Covid cookery. Tasty is the world's largest social food network, and is a division of the Buzzfeed publishing world. Buzzfeed says the company's goal is to "make it easier than ever to cook … [Read more...] about BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits