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Invisibobble Teams With Crayola For Hair Accessories

The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies.

Invisibobble says the unique product design, material and technology that makes up the invisibobble DNA is now being paired with Crayola’s nostalgic and colorful feel in the new limited edition launch. 

Inspired by the crayon design and colors, the invisibobble product design team worked with Crayola to incorporate these elements into the products and packaging, for a complete co-branded experience. The initial invisibobble x Crayola collection features a KIDS 10-piece multipack and 5-piece multipack in the Original Traceless Hair Ring design, and a KIDS 2-piece set in the Sprunchie design. This ongoing partnership falls in line with invisibobbles’ focus on expanding their business in the kids’ hair accessories space.

“invisibobble’s playful spirit and hair loving accessories are meant to empower you to celebrate your individuality while looking and feeling your best,” said North American CEO Anthony Melzi. “Crayola inspires people of all ages to express themselves through color, making this a natural partnership for our brands. We are beyond excited to work together and look forward to great success.”

Not only does the invisibobble x Crayola collection mark the brand’s first artistic partnership specific to the North American market, it celebrates Crayola’s first hair accessories partnership as well.

“Health & Beauty is a core licensed category for Crayola,” said Warren Schorr, VP Global Business Development & Licensing for Crayola.  “Color, creativity, and self-expression are central to the Crayola brand, and are key characteristics for successful beauty or fashion offerings. We believe our partnership with Invisibobble, an innovator in the space, adds a whimsical and colorful touch point to consumer’s daily routine”

The invisibobble x Crayola collection will be available at invisibobbleus.com, Ulta.com, Target.com, Amazon.com, CVS, Kohl’s, and Meijer, retailing for $8.00–$10.00. 


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