Collaborations Licensing announced this week its new partnership with Yumi, one of the most innovative baby and kids food delivery services currently in the market, as they expand their offering into new food and snack categories in 2021. Collaborations says Yumi is now the fastest growing baby food brand, and currently feeds more than 2 per cent of all babies in the United … [Read more...] about Yumi Tags Collaborations For Baby Food Licensing Opportunities
Product Categories
Card Game Challenges Players to Worst Case Scenario, Because Life’s Not Hard Enough!
The last year has been many people’s worst-case scenario. So, how do you find the humor in that? Board game inventor Eric Poses does it by pitting our COVID-19 experience against other scenarios that are so much worse it’s laughable. The Worst Case Scenario Card Game is based on the New York Times bestseller The Worst-Case Scenario Survival Handbook, by Joshua Piven and … [Read more...] about Card Game Challenges Players to Worst Case Scenario, Because Life’s Not Hard Enough!
Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction
Hasbro and Partner Gamepath Say Immersive Monopoly Game Coming to London This Summer Hasbro is pulling out all the stops on its latest foray into the entertainment industry, partnering with Gamepath to create an immersive, life-sized version of Monopoly scheduled to debut in London on Aug. 14. Gamepath is a division of the UK-based Selladoor Worldwide production company, … [Read more...] about Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction
WTF Are NFTs, And Why Should You Care? Find Out In This Video
By Gary Symons TLL Editor in Chief If you've read recent articles in TLL about the rise of NFTs, or Non-Fungible Tokens, you'd know I am not a fan of the technology, nor how it is being used in the art and licensing industries right now. The main reason for that is the shocking amount of energy used by the cryptocurrencies that are at the heart of NFT technology. As of last … [Read more...] about WTF Are NFTs, And Why Should You Care? Find Out In This Video
Farshore Acquires Rights For CoComelon Books
The UK-based publisher Farshore has announced a huge win for the company, saying it has secured the publishing rights for books based on the wildly popular CoComelon children's series by Moonbug. The deal was brokered between Bethan Garton at The Point.1888 and Emma Cairns-Smith, the Global Acquisition Director at Farshore. The agreement includes rights for the UK and Eire, … [Read more...] about Farshore Acquires Rights For CoComelon Books
Sesame Street and The Wiggles In Music Video Collaboration
Two beloved children's brands joined forces this week for the May 10 debut of two new music videos featuring The Wiggles and characters from Sesame Street. Both brands recently celebrated milestones with Sesame Street marking its historic 50th season last year and The Wiggles kicking off their 2021 celebration of 30 years of children’s entertainment. The two beloved … [Read more...] about Sesame Street and The Wiggles In Music Video Collaboration
The Raccoons Classic Series Looking For Licensees Through The Point.1888
The classic 1985 animated TV series The Raccoons is back, and is working with The Point.1888 to seek new licensing opportunities. The series follows the life of three raccoons named Bert, Melissa and Ralph, along with their friend Cedric the Aardvark and his father Cyril, whose constant pursuit of fame and fortune cause endless conflicts in their forest community. “The … [Read more...] about The Raccoons Classic Series Looking For Licensees Through The Point.1888
Who’s News: ZAG Boosts Product Licensing Team
ZAG continues to ramp up its consumer products team, appointing Hyde Schram, an alumn of ViacomCBS and The Walt Disney Company, as its first Vice President of Global Promotions; and Betsabe Luna as Retail and Licensing Director, Mexico and Central America. Schram will report directly to Julian Zag, Executive Vice President, Global Operations, and Luna will report to the … [Read more...] about Who’s News: ZAG Boosts Product Licensing Team
Mattel Goes Green With Toy Recycling Program
By Gary Symons TLL Editor in Chief Mattel continues to make big moves as a leader in corporate sustainability, this week announcing the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for … [Read more...] about Mattel Goes Green With Toy Recycling Program
Eddie Bauer Being Acquired By Authentic Brands
Retail and consumer products giant Authentic Brands and its partially owned subsidiary SPARC Group have reached an agreement to buy the outdoor clothing chain Eddie Bauer in a deal expected to close June 1. Deal terms have not yet been disclosed. Authentic Brands Group LLC is a global force in retail with more than 6,000 outlets worldwide, generating roughly $14 billion in … [Read more...] about Eddie Bauer Being Acquired By Authentic Brands