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Yumi Tags Collaborations For Baby Food Licensing Opportunities

Collaborations Licensing announced this week its new partnership with Yumi, one of the most innovative baby and kids food delivery services currently in the market, as they expand their offering into new food and snack categories in 2021. 

Collaborations says Yumi is now the fastest growing baby food brand, and currently feeds more than 2 per cent of all babies in the United States by making it easier for parents to access organic, freshly-prepared, nutrient dense food for their children. From single-ingredient purees to finger foods and snacks, Yumi says each and every product features organic ingredients sourced from local farms, providing optimal nutrition for children, starting with their very first bites. 

“As we continue to build the business and unveil new, innovative products this year, we are excited to work with the team at Collaborations to introduce Yumi to even more families across the country,” says Angela Sutherland, CEO of Yumi. “Their expertise in this space will unlock new opportunities that will allow us to grow our brand awareness in untapped areas, and ultimately get better nutrition into the hands—and bellies—of more young children.”

Yumi became a national brand in 2019, growing its business through a focus on providing the best possible nutrition, and employing an in-house team that includes nutritionists, chefs, doctors and more.

Yumi’s initial product offering was geared to babies in their first 1,000 days, the period from conception to age two, but are now preparing to launch new categories over the next year, as they grow their business to target children three years and older. 

Collaborations will work with Yumi to identify and execute deals with like-minded brand and retail partners to build meaningful programs to promote their mission of improving childhood outcomes through nutrition. 

”I am thrilled to be working with a company like Yumi that has a meaningful mission, and I believe instilling these values into future generations should be top of mind for all parents.  The programs we will build together are going to be engaging and exciting, and I can’t wait to share our upcoming plans with the industry—I believe we will be disrupting a major category” said Jason Kletzky, President of Collaborations Licensing.

Collaborations is a full-service licensing agency based in Los Angeles, launched by Kletzky in 2017.

Anyone interested in licensing opportunities can contact Kletzky directly at Jason.kletzky@collaborationslicensing.com

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