The Licensing Letter

Property Types

Amazon Shakes Up Streaming With MGM Acquisition

By Gary Symons TLL Editor in Chief MGM's roaring lion is now purring happily in the Amazon stable, after the eCommerce giant acquired the historic film studio in a critical, $8.45 billion deal. That sum makes the MGM acquisition the second largest in Amazon's history, but Jeff Bezos and crew are betting their investment will pay off as part of the company's strategy to … [Read more...] about Amazon Shakes Up Streaming With MGM Acquisition

Precious Moments Renews Thomas Nelson As Publisher For Christian Books

Precious Moments, Inc. today announced the renewal of its licensing agreement with publisher Thomas Nelson, a provider of Christian content for more than 200 years. Thomas Nelson, part of HarperCollins Christian Publishing, Inc., will continue its work as publisher of Precious Moments Bibles, Bible storybooks, and children’s storybooks with religious content. “Precious Moments … [Read more...] about Precious Moments Renews Thomas Nelson As Publisher For Christian Books

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and … [Read more...] about Fine Art Meets Fine Fragrance At Van Gogh Museum

FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events

The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship activations. Juneteenth, also known as Emancipation Day and celebrated on June 19th, is the oldest nationally celebrated … [Read more...] about FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events

Dogs Rejoice As Wham-O Releases Line of Pet Toys

The Licensing Letter doesn't have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for dogs? Jazwares, a global leader in toys and licensing, gave dogs and cats everywhere cause for celebration this week, announcing they have entered into a long-term deal … [Read more...] about Dogs Rejoice As Wham-O Releases Line of Pet Toys

UFC Taps Startup Fabacus For Fan Reward Program

In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers. The organization produces more than 40 live events … [Read more...] about UFC Taps Startup Fabacus For Fan Reward Program

Reporters Without Borders And Minecraft Win Super REGGIE Award

By Gary Symons TLL Editor in Chief A brilliant campaign for press freedom, forged by Reporters Without Borders - Germany and the popular video game Minecraft, has won the top prize at the 2021 ANA REGGIE Awards competition. The Super REGGIE went to Reporters Without Borders for a clever collaboration that saw the organization work with Minecraft to bypass press censorship in … [Read more...] about Reporters Without Borders And Minecraft Win Super REGGIE Award

Universal Music Announces Licensing Truce With Triller

The months-long licensing dispute between Universal Music Group and the social video site Triller appears to be over, as UMG announced it has signed a worldwide agreement for its music catalog. Triller is a social media video app, similar to TikTok, in which users can combine video and licensed music to produce their own videos. Triller is different in the sense videos are … [Read more...] about Universal Music Announces Licensing Truce With Triller

Popeye and Olive Oyl Become Fashion Icons in Brazil

LUXURY BRAND À LA GARÇONNE UNVEILS POPEYE FASHION COLLABORATION  Popeye ain't just sellin' spinach anymore; with the help of long-time girlfriend Olive Oyl, the pugnacious sailor man is also becoming a fashion icon—featured in a new collection by Brazilian luxury fashion house À La Garçonne. Unveiled on May 14 during a private fashion show, luxury fashion house À La Garçonne … [Read more...] about Popeye and Olive Oyl Become Fashion Icons in Brazil