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FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events

The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship activations.

Juneteenth, also known as Emancipation Day and celebrated on June 19th, is the oldest nationally celebrated commemoration of the ending of slavery in the United States. The day of commemoration marks the declaration of General Order No.3 which enforced Abraham Lincoln’s Emancipation Proclamation, almost two and a half years after the official proclamation was made.

Opal Lee has made it her life’s mission to bring awareness to the effort to raise Juneteenth to an officially recognized national holiday. In 2016, at the age of 90, Lee launched the campaign Opal’s Walk 2 DC, walking 2.5 miles to symbolize the 2.5 years that it took for the enslaved in Texas to know they were freed. Now 94, Lee continues to walk the 2.5 miles when invited to cities across the nation, as well as during the annual Juneteenth FTW celebration in Fort Worth, TX, raising awareness and gathering signatures for the petition to make Juneteenth a National Day of Observance.

In addition to the Juneteenth movement, Lee is dedicated to battling food insecurities by providing nutritious foods to the residents of Fort Worth. Opal’s Farm is a five-acre urban farm addressing food deserts with organic options, nutrition education to the local community, and a farm-to-plate pipeline that also generates local jobs.

“Juneteenth is a unifier,” says Dione Sims, Executive Director of Unity Unlimited, Inc. “We are proud to support all Ms. Lee’s efforts to make Fort Worth, the nation and the world better by amplifying her message that ‘We can do so much more together than apart’.”

The team at FanGirl Consulting will be seeking licensees in publishing, consumables, apparel and other categories, as well as Corporate/Brand alliances to promote Ms. Opal’s work for Juneteenth and Opal’s Farm. To connect on these opportunities, reach out to the FanGirl team at info@fglicensing.com.

For more information on the 2021 Juneteenth activities, Unity Unlimited, or Ms. Opal Lee go to www.unityunlimited.org.


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