By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
Health and Beauty Products
Vilebrequin Combining Sun, Fun and Fragrance in New Line
The French swimwear brand Vilebrequin is branching out into the fragrance and body care sector with partner INCC. The collaboration will see International New Creative Concept helping launch a new range of fragrance and body care products in a deal facilitated by Vilebrequin's licensing agency IMG. Vilebrequin CEO Roland Herlory says the collection will launch in 2024 and will … [Read more...] about Vilebrequin Combining Sun, Fun and Fragrance in New Line
Toya and Dove Launch Game Supporting Female Self Esteem
By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem
Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," said Asembl Managing … [Read more...] about Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
Fashion: Estée Lauder in Talks to Acquire Tom Ford
By Gary Symons TLL Editor in Chief Estée Lauder is making a move into the fashion world, as the company has initiated talks to acquire Tom Ford International. Estee Lauder is best known as a leader in the world of cosmetics and fragrance, but a deal with Tom Ford could put it into an elite realm in the fashion sector as well. There are other parties competing to acquire the … [Read more...] about Fashion: Estée Lauder in Talks to Acquire Tom Ford
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on developing a new line of compression, support, digital massage, digital therapy, and rest and recovery products featuring the Dr. … [Read more...] about Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now, and we’re ecstatic that we’re able to share a full collection of such colorful, iconic, and fun pieces to celebrate the Care Bears’ 40th Anniversary,” said … [Read more...] about Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Food Licensing: Glamlite Celebrates Valentine’s With Kisses
The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. "It’s a fun partnership that is combining confection and cosmetics!" said Hershey in a statement. "There are five eyeshadow palettes that are inspired by the chocolate brand’s flavors, including milk chocolate, special dark, milk … [Read more...] about Food Licensing: Glamlite Celebrates Valentine’s With Kisses