L’Oréal Paris tops the list of Brand Finance Cosmetics 50 most valuable beauty brands in the world with a value of $11.21 billion for 2015. Procter & Gamble, which is rumored to be seeking to sell off some of its beauty brands, owns the most listed brands, including Gillette, Pantene and Olay…
Fragrance
Smell of Success
April 20, 2015
A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available…
Cannabis
Marley’s Organic Growth
December 1, 2014
Marley Natural, the company that licenses the late reggae singer Bob Marley’s name, is adding the most organic of products to its offerings: Marley Natural Fine Cannabis grown from “heirloom Jamaican cannabis strains” as well as creams, topicals, balms, and accessories…
Health & Beauty Aids
BeFit Nutriceuticals
November 17, 2014
Most of the licensing activity in the fitness category lately has been around tech devices (Fitbit, Case-Mate, Garmin’s Vivofit), fashion designers (Tory Burch and Rebecca Minkoff), and entertainment properties (The Biggest Loser)…