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Food Licensing: Glamlite Celebrates Valentine’s With Kisses

The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day.

“It’s a fun partnership that is combining confection and cosmetics!” said Hershey in a statement. “There are five eyeshadow palettes that are inspired by the chocolate brand’s flavors, including milk chocolate, special dark, milk chocolate with almonds, cookies ‘n’ crème, and lava cake.

Each palette comes in a resealable collector’s bag and features six ultra-buttery and highly pigmented shades. The color of each lip gloss mimics the color of the brand they represent, including HERSHEY’S KISSES Cookies ‘n’ Creme, HERSHEY’S KISSES Milk Chocolate, HERSHEY’S KISSES Milk Chocolate with Almonds, and HERSHEY’S KISSES Special Dark.

Glamlite tells TLL the five eyeshadow palettes retail at $18 each. Additionally, there are four scented lip glosses (retails at $28/set of four), and a makeup sponge shaped like a HERSHEY’S KISS (retails at $8/each). Fans can purchase a bundle of all the products for $125. In addition, there is a limited-edition collector’s HERSHEY’S KISSES PR box which retails for $145.

The products were made available on www.glamlite.com starting Monday, Feb. 14, at 8 a.m. PST.

This spring, the items will also be available for purchase in person at the HERSHEY’S Chocolate World store locations in Hershey, Pennsylvania; Times Square in New York City; and Las Vegas, Nevada; as well as www.shop.hersheys.com.

All products are cruelty-free and vegan.

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