By Gary Symons
TLL Editor in Chief
Everyone’s heard of chicken fingers, but cheese fingers?
That’s now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC.
And there’s more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent.
Pinkies Out includes a nail polish duo and nail stickers in a collaboration that furthers the brand’s latest creative platform, “La Dolce Velveeta,” which is all about “stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure.”
In other words, my fingers smell like cheese, and I’m not sorry at all.
“VELVEETA is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish,” said Kelsey Rice, Senior Brand Communications Manager at The Kraft Heinz Company. “Our VELVEETA Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living ‘La Dolce Velveeta’ by living pinkies out.”
The VELVEETA Pinkies Out Polish is made in partnership with Nails.INC, a leading and award-winning beauty brand, and includes a cheese-scented red and yellow nail polish duo ($15) in “Finger Food” and “La Dolce Velveeta” varieties, plus “That’s La Dolce Velveeta” irresistible nail stickers ($4.99).
The creamy shades are formulated in Nails.INC long wear formula and patented wide hugging brush for flawless application to make your nails look as smooth as VELVEETA feels, the partners say. The Velveeta Pinkies Out Polish are available exclusively on Amazon.com and NailsInc.com while supplies last.
No word on how they taste yet, but we’ll let you know if chewing your nails is a new light snack option.
https://www.thelicensingletter.com/kraft-announces-multiple-new-brand-partners/
https://www.thelicensingletter.com/kraft-heinz-taps-gs-metal-for-branded-bakeware/
