As video gaming overtakes film and television in popularity, agencies and licensors are increasingly hiring on gaming celebrities to promote their brands. That's the case with Megan 'Megan Plays' Letter, who has just joined the growing talent portfolio within Semaphore, a US brand and licensing management company. Recognized as a superstar by Roblox playing kids, Megan Plays, … [Read more...] about Roblox Star Signed By Semaphore
Video Games and Software
Channel Your Inner Monster, With Godzilla Mobile Game
The cinematic monster Godzilla has been on quite a tear this year, starring in the most successful box office movie during the pandemic, boasting an exploding licensing channel, and now releasing an exciting new mobile video game from Toho Games called Godzilla Destruction. Set for release on April 27, Godzilla Destruction is touted as an exciting and easy-to-play mobile game … [Read more...] about Channel Your Inner Monster, With Godzilla Mobile Game
Fall Guys Taps Moose Toys As Game’s Master Toy Partner
The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more. If you haven't heard of Fall Guys yet, don't worry, you will. The game Fall Guys: Ultimate Knockout was a massive breakout hit on its release just months ago, in August 2020. The game … [Read more...] about Fall Guys Taps Moose Toys As Game’s Master Toy Partner
MGA Entertainment Developing Mobile Games With Riva Technology
The international toy maker MGA Entertainment, best known for its Bratz and LOL Surprise line of fashion dolls, has announced another key move as the company increasingly moves into the digital realm. MGA says it has signed a series of brand licensing deals with game developer Riva Technology and Entertainment to develop a number of new mobile games, based on LOL Surprise and … [Read more...] about MGA Entertainment Developing Mobile Games With Riva Technology
Wildbrain CPLG Powers Up For Brawl Stars Partnership
New deal for hit mobile gaming brand extends agency’s partnership with rights holder LINE FRIENDS. WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a multi-territory representation deal for the popular online mobile game Brawl Stars with the brand’s global rights holder LINE FRIENDS. The deal marks an extension of … [Read more...] about Wildbrain CPLG Powers Up For Brawl Stars Partnership
Hasbro Bringing Roblox Into The Real World With New Toys and Games
Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a range of Roblox-inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has … [Read more...] about Hasbro Bringing Roblox Into The Real World With New Toys and Games
Augusta Partners on EA Sports PGA Tour
Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS PGA TOUR: Road to the Masters as the exclusive video game home of the historic Masters Tournament at Augusta National Golf Club, one of the most prestigious golf events … [Read more...] about Augusta Partners on EA Sports PGA Tour
Sanrio Partners With Nintendo on Animal Crossing
Items, clothing and new characters inspired by Sanrio brands are coming to the Nintendo hit video game Animal Crossing: New Horizons, and Animal Crossing: Pocket Camp. Sanrio owns several popular character brands, the most famous being Hello Kitty (pictured), which have been licensed in everything from apparel, to gifts, to home products. Now Sanrio's suite of adorable … [Read more...] about Sanrio Partners With Nintendo on Animal Crossing
Video Game In Development For John Carter: Warlord of Mars
The classic sci-fi adventure series John Carter: Warlord of Mars is coming to a video game console near you, as Edgar Rice Burroughs, Inc,. announced its team is working with FNCPR to develop and publish a first person action game, starring the "world's oldest interplanetary warrior." Over 27 years FNCPR has worked on some of the biggest games in the industry, including … [Read more...] about Video Game In Development For John Carter: Warlord of Mars
‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show
Global gaming giant Electronic Arts has jumped the divide between esports and TV sports by developing a new show that will see celebrities going head-to-head in an EA SPORTS FIFA football match, airing live on Twitch and YouTube. The new show will feature A-List celebrities including Jason Sudeikas, who plays the title character of football coach Ted Lasso; his Ted Lasso … [Read more...] about ‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show