Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
CELEBRITY FRAGRANCE

Westbrook Fragrance Courts Men and Women

Celebrity licensed fragrances have been in a slump, but NBA player’s new scent plays in the less crowded luxury market…


. . . read more

CELEBRITY LICENSING

Patrick Kane & the Need for “Morals Clauses” in Celebrity Licenses

In June, EA Sports tabbed Chicago Blackhawk Patrick Kane for the cover of its upcoming (Sept. 15) ES Sports NHL 16 game. It seemed the perfect choice. Kane, a 3-time Stanley Cup winner, is handsome, charismatic and, somewhat rare for a hockey star, American. But Kane is now under police investigation for alleged rape in his hometown of Hamburg, NY. So, EA has taken Kane off the cover…

. . . read more

HEALTH & BEAUTY

Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market

The past 12 months have been less than sweet smelling for sales of celebrity-licensed fragrances, but that isn’t deterring companies from bringing new celebrity brands to the already crowded mass market…

. . . read more

Digital Celebs

As YouTube Celebrities Gain Influence over Teens, Their Licensing Clout Is Bound to Grow

YouTube stars continue to gain influence over U.S. teens, with the platform’s top creators viewed as much more approachable, authentic and engaging than mainstream celebrities. From a licensing perspective, many of the video platform’s top creators actually have…

. . . read more

CONTENT LICENSING

Digital Deals

New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…

. . . read more


FASHION

New Whitney Port Line is a QVC Exclusive

Designer and TV personality Whitney Port has a new apparel line with QVC. Simply called Whitney Port, the seven-piece QVC line includes dresses, sweaters, pants and skirts, each priced below $60. While still channeling Port’s “feminine California style with a little New York City edge,” the collection is less funky, according to the designer, than Port’s higher priced ready-to-wear brand…

. . . read more

RETAIL SALES

The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes

Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter’s new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is…

. . . read more

Celebrity

Rihanna Teams for Temporary Tattoos

Pop star Rihanna is teaming with jewelry designer Jacquie Aiche on a collection of jewelry-inspired black and gold temporary tats. The collection…

. . . read more


Celebrity

Ellen DeGeneres Debits Lifestyle Site

Talk TV queen Ellen DeGeneres—ranked America’s favorite TV personality for the past three years by The Harris Poll—became the latest celebrity to launch a website lifestyle collection. eD, on eDbyellen.com, includes home goods, apparel and accessories priced from $25 to $395, all with Degeneres’s signature casual but tailored and detailed style…

. . . read more


Celebrity

Hudson Launches Fab Men’s Line

Actress Kate Hudson’s Fabletics line of fashion athletic wear for women just got a sibling. FL2 is hudson’s new men’s line, repped by spokesman Oliver hudson, Kate’s brother. FL2, like Fabletics, is available online on a subscription basis, with “VIP members” getting a monthly outfit for a discounted price…

. . . read more



(-000tll-)