Video gaming's most iconic speedster is now coming to a box of LEGO near you, as LEGO Ideas announced it is releasing a line of products for Sonic the Hedgehog. Even more interesting, the partnership is happening because of a concept design submitted by a 24-year-old LEGO superfan in the UK, Viv Grannel. LEGO says Grannel, also a passionate Sonic fan, created her design as a … [Read more...] about LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Entertainment/Character
Poetic Brands Partners With Moonbug On ‘My Magic Pet Morphle’
As part of the expansion of its newly developed Baby, Children’s Wear and Accessories division, Poetic Brands has been signed by Moonbug Entertainment to create a range of children’s apparel based on the beloved brand My Magic Pet Morphle. The deal, brokered by The Point.1888, which manages the rights for Moonbug Entertainment’s properties in EMEA (Europe, Middle East and … [Read more...] about Poetic Brands Partners With Moonbug On ‘My Magic Pet Morphle’
Erve and Psyonix Launch Rocket League Apparel Line
Erve Europe has partnered with video game developer Psyonix to create an extensive, all-new collection of Rocket League apparel, in a deal brokered by IMG. Rocket League is a high octane video game that combines arcade style soccer with vehicular mayhem that has been named a winner or nominee of more than 150 “Game of the Year” awards. Available on Nintendo Switch™, … [Read more...] about Erve and Psyonix Launch Rocket League Apparel Line
Former Mattel Exec Helena Perheentupa Joins Rapidly Expanding ZAG Team
The ZAG Company continues the expansion of its senior executive team with the appointment this week of licensing veteran Helena Perheentupa to the newly created role of vice president of licensing for Central, Eastern, Northern Europe and Russia. Perheentupa formerly worked with Mattel's operation in Germany as head of licensing, overseeing brands such as Hot Wheels, Barbie, … [Read more...] about Former Mattel Exec Helena Perheentupa Joins Rapidly Expanding ZAG Team
Rainbow Named Exclusive Licensor of FATE: The Winx Saga
The Italian content conglomerate Rainbow has been named the exclusive global Consumer Products licensor of FATE: The Winx Saga, the breakout Netflix original live action hit for the YA audience available in 190 countries. FATE: The Winx Saga is Netflix’s six-episode live action reimagining of the Winx Club animated saga, an evergreen brand that has been thrilling audiences … [Read more...] about Rainbow Named Exclusive Licensor of FATE: The Winx Saga
Creative Licensing Announces New Game Deals
Creative Licensing isn't just playing around, but they're making it a lot more fun for those who are. Creative Licensing has been busy expanding their roster of digital games, introducing some familiar action heroes from the '80s and '90s to a new generation of gamers and fans through downloadable content (DLC) licenses. The LA-based firm has inked new gaming deals with major … [Read more...] about Creative Licensing Announces New Game Deals
Moonbug Hires Redibra to Bring Products To Brazil
Children's programmer Moonbug has appointed Redibra as its licensing agent in Brazil, as the company works on development of new consumer products for its popular shows, like Blippi or CoComelon. “At Moonbug, we’re committed to developing premium, enriching content that parents and children can enjoy together, and a key part of this mission is ensuring our IP is accessible … [Read more...] about Moonbug Hires Redibra to Bring Products To Brazil
My Little Pony Riding High With Hasbro
The My Little Pony franchise is ending its popular The Friendship is Magic series, but don't expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after acquiring Entertainment One in 2019, including a wide range of new consumer products, the release of a CGI film, a cross platform mashup with The Transformers, and a new … [Read more...] about My Little Pony Riding High With Hasbro
Teddy Fresh Launches Cute Collab With Care Bears
LA-based luxury streetwear brand Teddy Fresh has announced the online release of their Teddy Fresh x Care Bears collection on January 21, elevating the Teddy Fresh brand with a collection that showcases its most creatively aspirational work to date. Drawing inspiration from the original 1980’s Care Bears animated series, the collection aims to evoke the nostalgia, creativity … [Read more...] about Teddy Fresh Launches Cute Collab With Care Bears
Opinion: 5 Tips To Avoid Influencer Marketing Disasters
By Stacy DeBroff Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a result of strategic Influencer campaigns, … [Read more...] about Opinion: 5 Tips To Avoid Influencer Marketing Disasters