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Traditional Toys/Games

Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon

December 17, 2020

Deal Will See New Content Produced From Michael Crichton Novels The late author Michael Crichton wasn't just a science fiction visionary; he became a one-man licensing powerhouse after novels like Jurassic Park and Westworld became hits in film and on television. More than 20 film and TV adaptations have been produced from Michael Crichton novels, including five Jurassic Park … [Read more...] about Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon

Founders Transition to New Leadership at Spin Master

December 17, 2020

Max Rangel Joins Spin Master as Co-Founders Ronnen Harary and Anton Rabie Transition Their Roles in Spring 2021 Spin Master has been led by its co-founders since the company's inception, but next month the company will have its first 'outside' CEO in Max Rangel, formerly of SC Johnson & Sons. Spin Master is a major force in the toy and children's entertainment world, and … [Read more...] about Founders Transition to New Leadership at Spin Master

Spin Master Nets Big Win With League of Legends Toy Deal

December 16, 2020

The Canadian toymaker Spin Master just logged one of its biggest single deals to date, announcing a  multi-year agreement to become the global master toy licensee for Riot Games' League of Legends, the most-played PC game in the world. Spin Master will develop products including action figures, playsets and role play items, with an anticipated on-shelf date in the Fall of … [Read more...] about Spin Master Nets Big Win With League of Legends Toy Deal

Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

December 16, 2020

Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group - formerly known as Spreadshirt - has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the … [Read more...] about Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Rachel Lowe Develops Board Game for Elf on the Shelf

December 14, 2020

Just in time for Christmas, British board game designer Rachel Lowe is creating a new game for The Lumistela Company's much-loved The Elf on the Shelf property. “I love Christmas and I am absolutely delighted to be working with The Elf on the Shelf to create a range of products that any child will love to have this Christmas," said Lowe. "Every year parents come up with … [Read more...] about Rachel Lowe Develops Board Game for Elf on the Shelf

Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

December 10, 2020

Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s 10th musical special to launch on the channel, Big Boots Birthday: A Tee and Mo Mini Musical featured three new songs and … [Read more...] about Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

Special Report: Toy Sector Proves Immune to COVID-19 Pandemic

November 27, 2020

By Gary Symons, TLL Editor in Chief Toy manufacturers, retailers and licensors could be excused for expecting a rough ride this year as the COVID-19 pandemic raged across the globe, killing more than a million people to date, and devastating most of the world’s economies.  In fact, in a March survey from The Licensing Letter, licensing executives reported they felt … [Read more...] about Special Report: Toy Sector Proves Immune to COVID-19 Pandemic

Universal Branding and E-Blox Build Partnership Brick by Brick

November 17, 2020

If you’ve never seen E-Blox, they look like what you’d get if you unleashed an electrical engineer on a set of Lego blocks.  The STEM endorsed kid toys were launched only four years ago, in 2016, by Art Seymour and his sons James and Joseph, who together have more than 90+ experience as entrepreneurs, inventors and designers in the educational toy and wireless … [Read more...] about Universal Branding and E-Blox Build Partnership Brick by Brick

Tesco Releases its Top Ten Toy List for Xmas 2020

October 26, 2020

What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by Lego’s Super Mario Starter Course, which also placed highly last year. The Kindi Kids ‘Shiver & Shake’ Rainbow Kate is an interactive doll featuring over 40 sounds and … [Read more...] about Tesco Releases its Top Ten Toy List for Xmas 2020

Retail Sales of Licensed Merchandise, Based on Toy/Game Properties

May 29, 2019

… [Read more...] about Retail Sales of Licensed Merchandise, Based on Toy/Game Properties

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