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Lotus Races Into New Licensing Deal With Global Trademark

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to… . . . read more

Hoonigan Racing Brand Adds New Licensees

The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more

Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla

Mattel Inc. this week announced its Drive Toward a Better Future program, unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The Matchbox Tesla Roadster will be… . . . read more

LeMans Revs Up Licensing With IMG

Prestigious Race Renews Licensing Deal The Automobile Club de l’Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world’s oldest active sports car endurance… . . . read more

Playmobil Launches Classic Volkswagens

German toymaker Playmobil has partnered with equally storied car manufacturer Volkswagen to bring out their own tiny car line for kids. First announced in September, the partnership has resulted in the release of a classic… . . . read more

Shell Hires Beanstalk As Global Licensing Agent

Beanstalk scored a major new client, becoming the licensing agency for Shell, one of the world’s largest energy and petrochemical companies, operating in 70 countries and boasting 80,000 employees worldwide. Beanstalk announced this week its… . . . read more

Trademarks/Brands

Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…


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Promotions

Roundup: Promotional Partnerships

See the latest in promotional partnerships

Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…


. . . read more

Video Games

Video Games in the Pipeline: 40% Sequels, 30% Licensed, 20% New IP

Over the next two years, releases of video games based on original IP are going to take a backseat to sequels, reboots, and licensed titles. Just…


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Experiential

Licensing in the $40.4 Billion Theme Park Business

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…


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