The Licensing Letter

Automotive/Motor Vehicle

Speed Society Releases Streetwear Collection with VP Racing

By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing

Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard

VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has successfully licensed its brand in several lifestyle categories. Its Mad Scientist brand (seen in photo at top) has become a well-known image for those who feel the … [Read more...] about Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard

Licensing Mergers: IMG Acquires Auction and Live Events Company

By Allison Watkinson TLL Reporter The licensing and brand giant IMG has acquired a majority stake in the collector car auction and live events company Barrett-Jackson. Barrett-Jackson’s events and high-energy auctions are known to attract many auto collectors, fans and celebrities, as well as millions of TV viewers. Its flagship Scottsdale event, founded in 1971, auctions … [Read more...] about Licensing Mergers: IMG Acquires Auction and Live Events Company

Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch

By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to ... and some would say obsessed with ... the world of car brands and auto racing. To mark their signature interest, the two companies have now released a new … [Read more...] about Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch

Game Licensing: James Bond’s Aston Martin to Race in Rocket League

By Allison Watkinson TLL Reporter The video game developer Psyonix has partnered with Metro Goldwyn Mayer and Aston Martin for the 60th anniversary of James Bond: 007. The collaboration between the three companies centers around licensed James Bond-themed content for Psyonix's popular video game, Rocket League. Originally founded in 1924, Metro Goldwyn Mayer is the owner of … [Read more...] about Game Licensing: James Bond’s Aston Martin to Race in Rocket League

Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series

By Allison Watkinson TLL Reporter Feld Entertainment has announced its new licensed animation project, Monster Jam Adventures: Animated Shorts, which will air on YouTube. Feld Entertainment is a global producer and presenter of live touring family entertainment experiences. Across its brand portfolio, Feld Entertainment has entertained millions of families in more than 75 … [Read more...] about Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series

CAA Adds Some Vroom to McLaren’s Global Licensing Program

By Allison Watkinson TLL Reporter CAA Brand Management has been appointed by luxury car manufacturer, McLaren Automotive, to support its global consumer product licensing and brand extension program. Under the terms of the multi-year agreement, CAA Brand Management will assist McLaren in extending its consumer products programs into new territories, with a primary focus on … [Read more...] about CAA Adds Some Vroom to McLaren’s Global Licensing Program

Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal

Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders by highlighting the unique and creative role that machines play in our society. Kubota is one of the world's largest and most innovative … [Read more...] about Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal

Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars

By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company that designs and manufactures the highest-quality scale model cars for the global hobby market. Thanks to a deal brokered by WildBrain CPLG, Motul's classic red and white … [Read more...] about Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars

NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse

By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse