Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
Promotions
Roundup: Promotional Partnerships
July 28, 2017
See the latest in promotional partnerships
Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…
Video Games
Video Games in the Pipeline: 40% Sequels, 30% Licensed, 20% New IP
January 20, 2017
Over the next two years, releases of video games based on original IP are going to take a backseat to sequels, reboots, and licensed titles. Just…
Experiential
Licensing in the $40.4 Billion Theme Park Business
December 2, 2016
The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…
TRADEMARKS/BRANDS
TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive
April 18, 2016
At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey…
BIG DEALS
Licensing By The Numbers
October 2, 2015
Follow the numbers driving the industry.
Featuring: VW scandal, University of Texas, Peppa Pig, Halloween retail, U.K. toy sales, and more…