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Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’

Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of… . . . read more

Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor

VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week… . . . read more

Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers

Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that’s… . . . read more

BSA Motorcycles Roar Back To Life: Licenses Available

BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December. Huge news for motorcycle enthusiasts this week, as… . . . read more

Trademark Licensing: GTL Drives Licensing Deals For Scania

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a… . . . read more

Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories

VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and… . . . read more

Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9

It’s no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it’s one of the fastest supercars in the world. But in this case,… . . . read more

Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond

Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is… . . . read more

Lotus Races Into New Licensing Deal With Global Trademark

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to… . . . read more

Hoonigan Racing Brand Adds New Licensees

The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more


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