By Allison Watkinson TLL Reporter Wildbrain CPLG has added two top executives to bolster its in-house services and commercial teams in London and Munich, respectively. In London, Clare Vosper Mortimer has joined WildBrain CPLG’s in-house services team in the new role of VP, Finance and Operations. She will oversee the company’s finance function and … [Read more...] about Who’s News: Wildbrain Hires Key Talent For In-House Services and German Operations
Europe
Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
By Allison Watkinson TLL Reporter Hasbro and Rocafella Leisure have opened a licensed NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo.The new NAX venue is managed by the Rocafella Leisure entertainment agency under license from Hasbro, Inc.The Rocafella Leisure Group offers location-based brand management services to global IP owners such as commercial … [Read more...] about Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
Smiley and Samsung Spreading the Joy With New Collection
TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection
Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
By Gary Symons TLL Editor in Chief If you want to grow your licensing opportunities, Christopher Palumbo would argue you might want to check out the people who know the most about growing, namely, farmers. Palumbo is an officer and one of the founders at Goldenberry Farms, a fascinating experiment in sustainable agriculture that has grown at a blistering pace since it was … [Read more...] about Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
Wildbrain Commissions Series Based on Spike Milligan’s Badjelly Novel
By Allison WatkinsonTLL ReporterTVNZ and Wildbrain have commissioned a new kids' series based on Badjelly the Witch from Mukpuddy Animation, Sphere Animation and Cantilever Media. TVNZ is New Zealand’s state-owned, commercially funded broadcasting network and Wildbrain is a global production, distribution and licensing company. WildBrain will be responsible for global … [Read more...] about Wildbrain Commissions Series Based on Spike Milligan’s Badjelly Novel
Top Toy Companies Double Down on Upgraded Permanent Stands at Spielwarenmesse
By Gary Symons TLL Editor in Chief The world's largest toy fair, Spielwarenmesse, says 21 large companies have extended their tenancy in the 'permanent stands' in Hall 12.2 at the Nuremberg Conference Centre. Spielwarenmesse offers something very different for major exhibitors in the toy industry, which is seldom seen at any other trade show. The permanent stands in … [Read more...] about Top Toy Companies Double Down on Upgraded Permanent Stands at Spielwarenmesse
Warner Celebrates 20th Anniversary of ‘Elf’ For The Holiday Season
By Gary Symons TLL Editor in Chief It's time to break out the pointy green boots and cook up a mess of spaghetti with candy, as Warner Bros. celebrates the holiday season by marking the 20th anniversary of Elf. A Christmas favorite starring Will Ferrell as Buddy the oversized elf, the film will deliver a big sack of new gifts for fans this year through various licensing … [Read more...] about Warner Celebrates 20th Anniversary of ‘Elf’ For The Holiday Season
Peppa Pig Theme Park Under Construction in Germany
By Allison WatkinsonTLL ReporterHasbro and Merlin Entertainments have released new information on the construction of Peppa Pig Park Günzburg.“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more Peppa experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, … [Read more...] about Peppa Pig Theme Park Under Construction in Germany
Wurlitzer and Sound Leisure Join in a Harmonious Jukebox Partnership
By Gary Symons TLL Editor in Chief Music fans who love the retro sound of vinyl records, may want to look at the ultimate in music nostalgia from Wurlitzer. The venerable music company has partnered with Sound Leisure to bring jukeboxes back in a move that combines the timeless design from one, with the advanced engineering of the other. “Our shared passion for … [Read more...] about Wurlitzer and Sound Leisure Join in a Harmonious Jukebox Partnership
Nelvana Releases First Videos Based on Piñata Smashlings
By Gary Symons TLL Editor in Chief Children's studio Nelvana has produced six new Piñata Smashlings short videos in partnership with Toikido. The partnership also appears to be just the beginning for the two companies, as Nelvana says it is now working on a full animated series. Toikido is a UK-based company that created Piñata Smashlings and the 'Piñataverse' with … [Read more...] about Nelvana Releases First Videos Based on Piñata Smashlings