By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing
Europe
Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions
By Allison Watkinson TLL Reporter To celebrate Peppa Pig's 20th anniversary, Hasbro, Merlin Entertainments and LEGO Group are launching new Peppa Pig LEGO Duplo sets and experiential attractions. The three companies intend to introduce new ways for preschoolers to engage with the Peppa Pig brand through co-branded products, location-based experiences and more. The … [Read more...] about Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions
Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing
By Allison Watkinson TLL Reporter Bulldog Licensing has promoted Rocio Fernandez from her previous position of licensing approvals coordinator to the new role of creative executive. After only two years at Bulldog, Rocio has established a reputation in the licensing industry as a professional who has a strong understanding of the creative needs of the agency's … [Read more...] about Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing
Playmates Creates a Towering Playset For ZAG’s Miraculous Series
By Allison Watkinson TLL Reporter Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset. Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and … [Read more...] about Playmates Creates a Towering Playset For ZAG’s Miraculous Series
BBC Studios and Minecraft Team Up For Game Based On Planet Earth
By Allison Watkinson TLL Reporter BBC Studios and Minecraft Education have teamed up once again for a new licensed game called Planet Earth III Minecraft World. Minecraft Education is the game-based learning division of Mojang Studios and Xbox Game Studios online gaming platform, Minecraft. The division develops and produces creative game-based content that covers a … [Read more...] about BBC Studios and Minecraft Team Up For Game Based On Planet Earth
Gifting Specialists Kimm & Miller License Candies From Swizzels
By Allison Watkinson TLL Reporter Kimm & Miller has signed a licensing agreement securing rights to offer food gifting products based on the Swizzels' candy portfolio. Swizzels is an independent UK-based confectionery company that manufactures and licenses a variety of branded candy products. This includes branded products such as Love Hearts, Refreshers, … [Read more...] about Gifting Specialists Kimm & Miller License Candies From Swizzels
Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy
By Allison Watkinson TLL Reporter Safilo Group and Hugo Boss have announced an early renewal of their global licensing agreement for the Boss and Hugo eyewear collections. The renewed agreement is intended to support the Hugo Boss company's international expansion strategy that it has labelled 'CLAIM 5'. This CLAIM 5 strategy aims to double Hugo Boss's revenue by 2025 … [Read more...] about Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy
Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence
By Allison Watkinson TLL Reporter The British auto brand Cosworth is marking 65 years of innovation with a new licensing program led by Faster Brands. Cosworth is one of the world's leading designers of engines and advanced automotive components. The company has a rich and storied history designing engines for world famous Formula 1 racing teams, and developing … [Read more...] about Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence
RHS Partners With West Design For First Licensed Arts & Crafts Collection
By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has partnered with West Design Products for its first licensed collection of arts and craft products. West Design Products is a family-owned design, manufacturing and distribution company that serves the UK, European and global retail markets. The company uses its expertise to produce and distribute … [Read more...] about RHS Partners With West Design For First Licensed Arts & Crafts Collection
Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director
TLL Staff The high tech entertainment brand Toikido has appointed former Sanrio exec Sabrina Segalov as its new Licensing Director. Segalov will work directly with Chief Commercial Officer Will Ochoa and US managing director Darryl Lai. Segalov joins Toikido after nine years working as senior licensing manager at Sanrio Global Ltd. Prior to that time she also worked on … [Read more...] about Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director