By Allison WatkinsonTLL ReporterPortAventura World and Sony Pictures Entertainment have launched a licensed roller coaster attraction based on the action movie and video game franchise, Uncharted. "This attraction is the outcome of a pivotal agreement with an industry giant in entertainment, Sony Pictures," said PortAventura World managing director, David García. "The alliance … [Read more...] about Experiential Licensing: PortAventura World and Sony Pictures Launch Attraction Based On Uncharted Franchise
Europe
Bulldog Expanding Licensing Opportunities for Hit Show Odo
By Allison Watkinson TLL Reporter Bulldog Licensing has expanded the licensing program for the Odo preschool entertainment brand in the UK and select international territories. Produced by Sixteen South and Letko, Odo is an animated TV series for the preschool demographic that was created by Colin Williams. The show follows a young owl named Odo and his best friend … [Read more...] about Bulldog Expanding Licensing Opportunities for Hit Show Odo
Keurig Kickstarting Rolling Stones Fans With New Coffee Maker Kit
By Allison Watkinson TLL Reporter Keurig and The Rolling Stones have secured a licensing partnership for a themed iced coffee kit inspired by the hit song Start Me Up. “The Rolling Stones is a household name and widely considered as one of the most definitive bands in history,” said Keurig Dr Pepper SVP, Becky Opdyke. “Whether you’re a routine iced coffee drinker, a … [Read more...] about Keurig Kickstarting Rolling Stones Fans With New Coffee Maker Kit
Art Ask Celebrates New Clients, and Frida Kahlo Fashion Collection
By Gary Symons TLL Editor in Chief The Art Ask Agency has signed new clients Moomin and House of Turnowsky, and is celebrating the release of a Frida Kahlo collection by Christian Dior. Unveiled in May, the house of Christian Dior has presented a captivating collection inspired by Frida Kahlo. Drawing inspiration from Frida Kahlo's personal style, cultural heritage, … [Read more...] about Art Ask Celebrates New Clients, and Frida Kahlo Fashion Collection
Authentic Brands Acquires IP of Hunter Boot’s Brand
By Allison Watkinson TLL Reporter Authentic Brands Group has acquired the intellectual property of the British outdoor lifestyle brand Hunter. The Hunter lifestyle brand currently offers an extensive collection of footwear, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. To support Hunter's international … [Read more...] about Authentic Brands Acquires IP of Hunter Boot’s Brand
Cartoon Saloon Signs Raft of Licensing Partners for Three Key IPs
By Allison Watkinson TLL Reporter Cartoon Saloon Brand Development has secured new licensing partners for three of its entertainment brands ahead of the 2023 Licensing Expo. The three entertainment brands include Puffin Rock, The Irish Folklore Trilogy, and My Father's Dragon. Puffin Rock began as a children's TV series that follows puffin characters from the Irish … [Read more...] about Cartoon Saloon Signs Raft of Licensing Partners for Three Key IPs
Spielwarenmesse Releases Details on Second Annual BRANDmate Event
By Allison Watkinson TLL Reporter New information on the scale and activities for this year's BRANDmate networking event in Germany has been released. The second edition of BRANDmate will feature networking activities such as corporate 'speed-dating', showrooms, speaker stages, branded food trucks, a live concert, masterclasses, and more. “What we’re after is a brand … [Read more...] about Spielwarenmesse Releases Details on Second Annual BRANDmate Event
CNN Reports Queen’s Music Catalog to Sell For Over $1 Billion
By Gary Symons TLL Editor in Chief CNN is reporting that the music catalog from the British rock band Queen could sell for more than $1 billion this month. If true, that would be the highest amount ever paid for a music catalog, more than doubling the record $500 million paid to New Jersey rocker Bruce Springsteen. CNN quotes an unnamed source who says negotiations are … [Read more...] about CNN Reports Queen’s Music Catalog to Sell For Over $1 Billion
Check Out the New Look for Insight Editions’ Branding
By Allison Watkinson TLL Reporter Insight Editions has developed a new corporate identity system with assistance from the LA-based studio, Outfit Branding & Design. Insight Editions is a publishing company that creates, designs, and produces licensed products in partnership with global entertainment, gaming, and pop-culture brands. Insight Editions' newly-updated … [Read more...] about Check Out the New Look for Insight Editions’ Branding
Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys
By Allison Watkinson TLL Reporter Dan Dee International has signed a multi-year licensing agreement with Mattel for the Thomas & Friends children's brand. Dan Dee International is a design and manufacturing company that specializes in plush toys, seasonal gifts, decor and baby products. The company supplies its products to numerous retail companies for mass-market, … [Read more...] about Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys