By Allison Watkinson
Keurig and The Rolling Stones have secured a licensing partnership for a themed iced coffee kit inspired by the hit song Start Me Up.
“The Rolling Stones is a household name and widely considered as one of the most definitive bands in history,” said Keurig Dr Pepper SVP, Becky Opdyke.
“Whether you’re a routine iced coffee drinker, a long-time Rolling Stones fan, or want to simply amplify your coffee drinking habits, we invite consumers to infuse a little rock and roll energy into their iced coffee experience.”
The limited-edition Start Me Up kit includes a custom-designed K-Iced Brewer, a matching tumbler, a curated K-Cup Pod coffee blend, and the Rolling Stones Hot Lips logo with an iced coffee-themed twist.
All of the items included in the K-Iced Brewer machine features a white and red design alongside the redesign of the band’s Hot Lips logo.
The exclusive Start Me Up coffee is a medium roast blend with nutty notes and a touch of strawberry.
The kit was co-created with The Rolling Stones and includes a branded Spotify playlist that was hand-picked by the band.
“We’re thrilled to be branching into the iced coffee space with Keurig,” said The Rolling Stones. “We’ve collaborated to bring this limited-edition product to life and give fans a new way to fuel their day.”
The co-branded Start Me Up coffee kit will be available for purchase beginning on June 6, 2023.