By Allison Watkinson TLL Reporter Amuse Animation has entered an agreement with Hasbro’s eOne studio to produce a new direct-to-digital animated preschool series. The deal marks the toy company’s first ever original, direct-to-digital preschool project. It is also Hasbro's first licensing collaboration with Amuse Animation. "In an ever-changing media landscape, it is … [Read more...] about Amuse Animation to Produce Series for Hasbro’s eOne Studio
Europe
Who’s News: The Point.1888 Parent Company Appoints New Board
By Allison Watkinson TLL Reporter True Purpose Enterprises has created a Group Board to represent the interests of its subsidiary agencies The Point.1888, Spotlight.1888 and Story.1888. The new Group Board will consist of True Purpose Enterprises' CEO and CCO alongside members of each agency's senior staff. The Group Board's newly promoted senior staff include Hannah Redler … [Read more...] about Who’s News: The Point.1888 Parent Company Appoints New Board
Royal Horticultural Society Partners on Hedgehog-Friendly Fencing
By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has endorsed three fencing products in a partnership with the British garden company Jacksons Fencing. "At Jacksons Fencing, we continually strive to develop products that improve our landscapes and gardens but also have the lowest impact on the environment as possible," said Jacksons Fencing … [Read more...] about Royal Horticultural Society Partners on Hedgehog-Friendly Fencing
Pretty as a Picture: TSBA Signs New Licensees for National Portrait Gallery
By Allison Watkinson TLL Reporter The TSBA Group has signed new licensees for The National Portrait Gallery ahead of its re-opening on June 22, 2023. The TSBA Group (aka The Sports and Brands Agency) is responsible for signing global retail and brand partnerships for The National Portrait Gallery. The new licensees for the gallery include The Tea Makers of London and … [Read more...] about Pretty as a Picture: TSBA Signs New Licensees for National Portrait Gallery
Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel
By Allison WatkinsonTLL ReporterBioworld's Heroes & Villains brand is bringing its licensed lifestyle products to the 2023 Star Wars Celebration Europe event. Heroes & Villains is a lifestyle brand that specializes in officially licensed apparel and accessories for well-known entertainment franchises. The brands' appearance at this year's European Star Wars Celebration … [Read more...] about Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel
Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
By Allison WatkinsonTLL ReporterAbsolut Vodka has secured a licensing partnership with Heinz to release a limited-edition Pasta alla Vodka tomato sauce. “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles," said Pernod Ricard UK's Leanne Banks. "As the UK’s no.1 premium vodka, Absolut was Born to Mix, … [Read more...] about Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
EA Sports Delivers Anti-Racism Message in FIFA 23
By Allison Watkinson TLL Reporter The video gaming giant EA SPORTS is taking a stand against racism with messaging on team uniforms and in-game stadiums. EA announced it has launched a line-up of in-game kits with several league partners featuring messages about eliminating racism and discrimination in football. The anti-racism kits will be available to FIFA 23 … [Read more...] about EA Sports Delivers Anti-Racism Message in FIFA 23
Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime
By Allison Watkinson TLL Reporter Mob Entertainment has appointed Reemsborko as its licensing agent for Poppy Playtime consumer products in Europe and Australasia. Poppy Playtime is an episodic horror video game created by the indie developer Mob Entertainment. The game features malicious toys created by a fictional company called Playtime Co. The game requires players … [Read more...] about Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime
Land Rover Poses The Toughest LEGO Challenge of All Time
By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time
Bluey Attracts Several New Licensing Deals For BBC Kids
By Allison Watkinson TLL Reporter BBC Studios Kids & Family has revealed several new licensing deals and partnership renewals for Bluey-themed consumer products in North America. Bluey is an animated kids series that follows the adventures of a six-year-old Blue Heeler puppy who lives with her Dad, Mum and younger sister, Bingo. The series is written by Joe Brumm … [Read more...] about Bluey Attracts Several New Licensing Deals For BBC Kids