By Allison Watkinson TLL Reporter Team GB and The Point.1888 have renewed their licensing and retail partnership for the upcoming Paris 2024 Olympic Games. The Point.1888 is a retail-focused brand extension agency that specializes in matching brands with retailers and manufacturers to create licensed product collections. “We are incredibly proud of the resilience and … [Read more...] about Sports Licensing: The Point.1888 Rejoins British Olympic Team
Europe
Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line
By Allison Watkinson TLL Reporter Toho International has partnered with Dhruv Kapoor for a licensed fashion collection based on Toho's Godzilla brand. The Dhruv Kapoor x Godzilla fashion collaboration debuted on the catwalk during the Fall/Winter section of Milan's 2023 Fashion Week. The Godzilla brand first appeared in 1954 in the live-action Japanese monster film, … [Read more...] about Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line
Marks & Spencer Pilots Virtual ‘Try-On’ Technology From Zyler
The UK retail chain Marks & Spencer has debuted a new technology allowing users to virtually try on clothing. The new tech was developed by partner Zyler, and has been rolled out in Marks & Spencers outlets in Oxford Circus and Harrogate, both in London. The feature was trialed with the clothing brand Jaeger. "The introduction of this technology provides a … [Read more...] about Marks & Spencer Pilots Virtual ‘Try-On’ Technology From Zyler
Chefclub Signs Five New Licenses For Cooking Themed Toys
By Allison Watkinson TLL Reporter The food-themed content studio Chefclub has secured five new toy distribution partnerships with White Knight Toys, Autruche, Hutter Trade, JPM Toys, and CMC Global. The companies will be the exclusive domestic licensing agents for Chefclub’s line of kid-focused cooking utensils in their respective regions. White Knight Toys will be … [Read more...] about Chefclub Signs Five New Licenses For Cooking Themed Toys
Book Licensing: Moominvalley Adaptation Gets Fourth Season
by Allison Watkinson TLL Reporter Gutsy Animations’ flagship animated series Moominvalley has been renewed for a fourth season by the broadcasters Sky, Yle, and Viaplay. The Moominvalley animated series is based on a series of childrens books and comic strips written by Tove Jansson between 1945 and 1980. The international licensing rights to the Moomin franchise are … [Read more...] about Book Licensing: Moominvalley Adaptation Gets Fourth Season
Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
By Allison Watkinson TLL Reporter The online battle-royale game PUBG Mobile recently partnered with the luxury car brand Maserati to bring several sports car models to the playing field. The deal between the two brands was facilitated by Maserati's licensing agency IMG, a subsidiary of the global sports and entertainment company Endeavor. “PUBG MOBILE and Maserati are … [Read more...] about Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
Prada Appoints New Leadership As Part of Succession Plan
By Gary Symons TLL Editor in Chief Prada is going through momentous changes as the renowned fashion house's co-CEO's and founders prepare to step down. Miuccia Prada and her husband Patrizio Bertelli are stepping back from their day-to-day leadership roles as they prepare to transition the company to the next generation. The couple's son, Lorenzo Bertelli, is expected to … [Read more...] about Prada Appoints New Leadership As Part of Succession Plan
TV Tokyo Appoints Reemsborko as its UK Agency for the Naruto Franchise
By Allison Watkinson TLL Reporter Reemsborko has been appointed as the UK licensing agency for TV Tokyo's Naruto, Naruto Shippuden and Boruto properties. Reemsborko is a UK-based company that brings twenty-five years of experience in the licensing industry as a licensee, consultant and agent. The agency builds strategic brand extensions to secure long-term success for … [Read more...] about TV Tokyo Appoints Reemsborko as its UK Agency for the Naruto Franchise
Percy Pig Partners With Nails.Inc on Scented Nail Products
By Allison Watkinson TLL Reporter The British nail brand Nails.Inc has entered a licensing partnership with Percy Pig for a line of scented nail products. Percy Pig is a British confectionary brand that is owned by the multinational retailer Marks and Spencer's. This licensing collaboration with Nails.Inc marks the first time that the Percy Pig brand has collaborated … [Read more...] about Percy Pig Partners With Nails.Inc on Scented Nail Products
Sony Partners With Canada’s Crave, Paramount+ Expands in Europe
By Gary Symons TLL Editor in Chief There were two major offensives in the global streaming wars, as both Sony Pictures and Paramount+ moved to secure international audiences. Sony Pictures and Canadian streamer Crave announced a long-term and exclusive Pay-One window licensing agreement for theatrical feature films. The deal gives Crave first pay window rights to new and … [Read more...] about Sony Partners With Canada’s Crave, Paramount+ Expands in Europe