By Allison Watkinson
Toho International has partnered with Dhruv Kapoor for a licensed fashion collection based on Toho’s Godzilla brand.
The Dhruv Kapoor x Godzilla fashion collaboration debuted on the catwalk during the Fall/Winter section of Milan’s 2023 Fashion Week.
The Godzilla brand first appeared in 1954 in the live-action Japanese monster film, Gojira. Since its initial debut, the Godzilla franchise has expanded to include over 35 movies, several animated series, video games, published works, and licensed consumer products across all retail categories.
The licensing rights to the Godzilla brand are handled by the Japanese entertainment company, Toho Co Ltd.’s US-based subsidiary, Toho International, Inc.
The unisex Godzilla capsule collection includes oversized draped shirts, comic-print kimono shirts, windbreakers, and t-shirts featuring licensed Toho characters such as Godzilla, Mothra, King Ghidorah, and Mechagodzilla. Forty-percent of Dhruv Kapoor’s Godzilla capsule collection was created using discarded textiles from domestic manufacturers.
“Dhruv Kapoor’s aesthetic and focus on sustainability plays well into the themes and characters of the franchise making this the perfect collaboration for the iconic Godzilla’s
first steps on a Milan runway,” said Toho International’s Kristin Parcell.
“We are sure fans are going to be impressed by this out-of-the-box fashion collection.”
Founded in New Delhi in 2014, Dhruv Kapoor is a contemporary Indian fashion brand that focuses on manufacturing apparel collections using custom-prints and textiles created by hand-embroiderers and artisans.
The Dhruv Kapoor brand works alongside the Hothur Foundation to create employment opportunities for acid attack survivors.