The Licensing Letter

Middle East

ZAG and Riva Kids Launch Miraculous Fashion Range Across Middle East

By Allison WatkinsonTLL ReporterZAG has signed a partnership with Riva Fashion for a Miraculous-themed clothing and accessories collection that will be distributed throughout the Middle East. Initially founded in 1973, Riva Fashion is a family-owned clothing and accessories company that offers branded products for women, teenagers and kids. “Miraculous has become a beloved … [Read more...] about ZAG and Riva Kids Launch Miraculous Fashion Range Across Middle East

SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees

By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA of America have secured multiple new licensing partnerships for the Sonic Prime Netflix series. Sonic Prime is an animated adventure series that follows Sonic the Hedgehog as he journeys through a warped multiverse to restore his original reality. The Sonic Prime series is jointly produced, distributed, and … [Read more...] about SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees

Dubai Cafe Recreates the World of Masha and the Bear

By Allison Watkinson TLL Reporter The Animaccord entertainment company has announced a second fully branded venue for its Masha and the Bear franchise. Located in the Dubai Mall, the new Masha and the Bear Play Cafe is a restaurant and family entertainment center that is scheduled to launch during October 2023. The licensed Play Cafe will feature Masha and the Bear … [Read more...] about Dubai Cafe Recreates the World of Masha and the Bear

UFC Teams Up With Celio For Exclusive Fan Apparel Collection

By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection

Art Ask Celebrates New Clients, and Frida Kahlo Fashion Collection

By Gary Symons TLL Editor in Chief The Art Ask Agency has signed new clients Moomin and House of Turnowsky, and is celebrating the release of a Frida Kahlo collection by Christian Dior. Unveiled in May, the house of Christian Dior has presented a captivating collection inspired by Frida Kahlo. Drawing inspiration from Frida Kahlo's personal style, cultural heritage, … [Read more...] about Art Ask Celebrates New Clients, and Frida Kahlo Fashion Collection

Epic Story Media to Rep Arabic Animated Series From Bidaya

By Allison Watkinson TLL Reporter Bidaya Media has appointed Epic Story Media as the content and licensing agent for its animated series, The Adventures of Mansour: Age of AI. Launched in 2017, Epic Story Media (ESM) is a children's franchise development and investment company that provides support to IP creators in the areas of licensing, production, distribution, and … [Read more...] about Epic Story Media to Rep Arabic Animated Series From Bidaya

NFT Licensing: Advisory Bored Signs On New Sub-Agents

By Allison Watkinson TLL Reporter The Advisory Bored's exclusive global agent Blonde Sheep has signed several new sub-agents in Germany and the MENA region for licensing of NFT imagery. Blonde Sheep Licensing is an international licensing consultancy and agency that works with brands and manufacturers to increase their revenue through strategic partnerships. The new … [Read more...] about NFT Licensing: Advisory Bored Signs On New Sub-Agents

Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand

By Gary Symons TLL Editor in Chief Photo of Snoop Dogg by Eva Rinaldi The weed-loving rapper Snoop Dogg has just signed a deal for branded cannabis product with the Canadian producer Atlas Global Brands. “Snoop Dogg is one of the most iconic figures in cannabis culture and it’s an honour to collaborate with him,” said Atlas Global CEO Bernie Yeung. “Consumers love … [Read more...] about Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand

Sports Licensing: Xische and HEAD Partner on Padel Club in Abu Dhabi

By Allison Watkinson TLL Reporter Xische Ventures is launching a licensed padel sports training center in Abu Dhabi in partnership with the global sports brand HEAD. The HEAD brand is owned by the sports equipment and apparel manufacturer HEAD UK. Products sold under the companys' HEAD brand include winter sports, swimming and racquet-based sports equipment. The new … [Read more...] about Sports Licensing: Xische and HEAD Partner on Padel Club in Abu Dhabi

The Light Fund Donates Funds For Turkey/Syria Earthquake Relief

By Allison Watkinson TLL Reporter The UK-based licensing industry charity The Light Fund is donating 5,000 Euros to the DEC Turkey Syria Earthquake Appeal. The Light Fund is a UK-based charity run by members of the licensing industry. The Disaster Emergency Committee appeal was set up following Monday’s earthquakes in Turkey and Syria, where over 21,000 people are now … [Read more...] about The Light Fund Donates Funds For Turkey/Syria Earthquake Relief