By Gary Symons TLL Editor in Chief The Care Bears is not a brand typically linked to the world of haute couture, but that changed this week. Cloudco Entertainment, owner of the durably beloved Care Bears brand, has partnered on the release of a limited-edition 40th anniversary couture dress by renowned fashion brand JimmyPaul. “We are honored JimmyPaul and Difuzed chose to … [Read more...] about Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE
Worldwide
Winners Announced for Licensing Awards in the UK
The winners of this year's Licensing Awards were announced in London, after a tribute to honor the late Queen Elizabeth II. The event at the Great Room at the Grosvenor House Hotel fell silent at the beginning of the award show, as the assembled guests observed a minute of silence for the Queen, who passed away at the age of 96. “While the news about The Queen was not … [Read more...] about Winners Announced for Licensing Awards in the UK
Layer Licensing Unveils New Plan For Video Game Licensing
By Gary Symons TLL Editor in Chief Layer Licensing is partnering with fintech company Sanlo to help gaming companies finance their licensing deals. It's another big move in Layer's innovative approach to video game licensing, and follows the recent unveiling of its unique IP licensing marketplace. Sanlo is a financial technology company that helps game and app developers … [Read more...] about Layer Licensing Unveils New Plan For Video Game Licensing
WildBrain To Represent ZAG’s Ghostforce in GAS Region
By Allison Watkinson TLL Reporter The animation studio, ZAG has appointed WildBrain CPLG to represent its newest licensed property, ZAG HEROEZ Ghostforce. WildBrain CPLG is an industry-leading entertainment, sports, and brand licensing agency. The agency is a part of WildBrain Ltd., a global leader in kids’ and family entertainment. With more than 45 years of experience in … [Read more...] about WildBrain To Represent ZAG’s Ghostforce in GAS Region
Gigantosaurus Gets Dino-Sized Toy Deal With United Smile
United Smile is launching a line of toys inspired by the hit show Gigantosaurus, from Cyber Group Studios. United Smile is the master toy licensee for Gigantosaurus, and says the new toy line will be designed by award-winning designer Darren Lee Phillipson of design_lead_play. “I am thrilled to be partnering with United Smile and Cyber Group Studios on the Gigantosaurus toy … [Read more...] about Gigantosaurus Gets Dino-Sized Toy Deal With United Smile
Special Report: What the Taiwan Crisis Means For Licensing
Licensing Faces an Existential Threat As Tensions Grow Between China and the West By Gary Symons TLL Editor in Chief Main Takeaways COVID-19 pandemic and Russian Invasion of Ukraine have revealed fragility of global trade arrangements China’s aggression toward Taiwan—a US ally—is creating insecurity for companies relying on Chinese manufacturing Licensing … [Read more...] about Special Report: What the Taiwan Crisis Means For Licensing
Toxic Waste Signs Two Licensees for Hazardously Sour Candy
By Allison Watkinson TLL Reporter The independent licensing agency, Caroline Mickler Limited, has signed two new licensees for candy brand Toxic Waste. Both licenses are for the brand's Hazardously Sour Candy. These two new licenses include a frozen treat and drink product line by CRC Innovations, as well as a line of plush and accessories by pop-culture brand, Heathside … [Read more...] about Toxic Waste Signs Two Licensees for Hazardously Sour Candy
Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with a focus on design, FMCG and lifestyle. The company works with global brand owners to bring new licensed products and service innovations to … [Read more...] about Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
ZAG Engages Born For Advertising and Marketing Licensing
The booming animation studio ZAG has engaged Born Licensing, an agency focused on licensing for the purpose of advertising and marketing. The agreement will see Born Licensing representing the company’s flagship property, Miraculous – Tales of Ladybug and Cat Noir, said founder and CEO Jeremy Zag. Founded in 2014 by David Born, Born Licensing works with owners of intellectual … [Read more...] about ZAG Engages Born For Advertising and Marketing Licensing
Tomy Draws Line in the Sand With Create A Castle Deal
Toy of the Year Award-winning Create A Castle has signed a key agreement with TOMY Australia to distribute their innovative sand castle sets. The agreement covers distribution in Australia, and will see Create A Castle's amazing sand sculpting kits available for the Christmas shopping season. “We’re excited to be partnering with the team at Create A Castle, especially since … [Read more...] about Tomy Draws Line in the Sand With Create A Castle Deal