By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Worldwide
Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
Light Fund Swimmers To Launch Channel Relay Swim Tomorrow
Hardy volunteers with the licensing charity the Light Fund will dive into the English Channel tomorrow and start swimming for France. There are two teams taking part in the daunting swim. At 9:30 p.m. Greenwich time on June 28 the two teams taking part in this year’s Light Fund English Channel Relay fundraiser will meet their boat pilots at Dover marina, and at 11:00 p.m. the … [Read more...] about Light Fund Swimmers To Launch Channel Relay Swim Tomorrow
Licensing Logistics: Shenzhen on COVID Alert Following Outbreak
By Gary Symons TLL Editor in Chief The COVID-19 pandemic continues to threaten the licensing and consumer product industries, due to recent flareups in China. Recent reports from the Chinese government indicate the outbreak is shifting to its south coast, including the massive manufacturing hub of Shenzhen, located next door to Hong Kong and Macau. Shenzhen is a critical … [Read more...] about Licensing Logistics: Shenzhen on COVID Alert Following Outbreak
Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products. The alliance, founded by Bosch and Husqvarna Group through its Gardena division in 2020, is one of the world´s … [Read more...] about Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe
Rubies, the world's largest costume company, has appointed Graham Gardiner as its new commercial director. Gardiner, who has worked with Rubies since 2006, has been appointed commercial director for the UK, Central and Northern Europe. Rubies says the appointment is part of a new strategy to continue the reinvigoration of the business. Graham's brief will be to oversee the … [Read more...] about Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe
Light Fund Raising Funds For Rescue Organization RNLI
How the Light Fund's upcoming channel swim is supporting the RNLI’s life-saving work and saluting a valued friend By Sian Dorrinton There are many beneficiaries of this year’s Light Fund English Channel Relay fundraiser but, appropriately enough, a portion of the funds raised by the two teams’ swim to France will go to support the Royal National Lifeboat Institution (RNLI) and … [Read more...] about Light Fund Raising Funds For Rescue Organization RNLI
Fashion Brand Custo Barcelona Partners With Art Ask Agency
By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to licensees and brand owners. Based in Barcelona, the agency is known for working with global rights, fast turnaround, approvals, feedback, … [Read more...] about Fashion Brand Custo Barcelona Partners With Art Ask Agency
Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
Licensing agent Mondo TV Group announces first Italian deal for hit kids’ show Mondo TV Group has licensed Ravensburger to produce a portfolio of puzzles and craft kits for the Italian market inspired by the hit kids’ show Bread Barbershop. The news of this license award comes only weeks after Mondo TV Group’s appointment by brand owner Monster Studio to represent licensing … [Read more...] about Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
LMI’s Latest Deal is Pure Rubbish … In a Good Way
ILLUMINATED FILMS AND LMI AGREE TO DEAL FOR LICENSING OF THE RUBBISH WORLD OF DAVE SPUD Illuminated Films says it has signed LMI as their licensing partner for the CITV comedy adventure series The Rubbish World of Dave Spud. Established in 1982, Licensing Management International (LMI) is a multifaceted licensing agency that has represented some of the world’s most … [Read more...] about LMI’s Latest Deal is Pure Rubbish … In a Good Way