The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to become a top 10 toy company, according to NPD, for the past 5 years. The deal will comprise toy rights for its successful gaming brand, … [Read more...] about Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
Worldwide
Smiley in Licensed Activation with ECE Marketplaces in Europe
Smiley World is literally bringing smiles to faces across Europe in a licensing activation with retail giant ECE Marketplaces. ECE is bringing SmileyWorld to 94 of its shopping centres across Germany, Austria, Poland and Italy. From April 28 to May 7, visitors will find the Smiley icon, celebrating its 50 year anniversary across more than 350 activations taking place in … [Read more...] about Smiley in Licensed Activation with ECE Marketplaces in Europe
TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
BBC Studios has sealed the deal for a global partnership with Hasbro for products inspired by the hit kids' show Bluey. The Emmy-award winning Bluey, produced by Australia's Ludo Studio, airs on Disney Junior, Disney Channel and Disney+. BBC says the new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well as Play-Doh, and will start … [Read more...] about TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
Transport for London Steps Into Deal With London Sock Exchange
We guess you can just call them "tube socks." Transport for London, known for its iconic red double decker buses and the London Underground—aka the Tube—has signed on for a new licensed socks collection from The London Sock Exchange. In a deal put together by TBSA, the TfA's exclusive global licensing agency, The London Sock Exchange will be releasing a line of socks to … [Read more...] about Transport for London Steps Into Deal With London Sock Exchange
Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
By Gary Symons TLL Editor in Chief Many brands face difficult decisions over the war in Ukraine, but few have made more difficult decisions than video game developer Wargaming. The producer of popular franchises World of Tanks and World of Warships, among others, Wargaming has fired one of its founders, moved its company headquarters out of Belarus, and has terminated its … [Read more...] about Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia. Founded in 1969 in San Francisco, Gap is a leading casual lifestyle brand in the USA, and Unlimited believes the brand has huge growth potential in Europe as well. “We are … [Read more...] about Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by four additional ingredient-led gift titles. These gift titles will include the first official Ketchup, HP Sauce, Beanz and Lea & Perrins … [Read more...] about Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
Penguin To Publish Books From Ukrainian Children’s Series Brave Bunnies
By Gary Symons TLL Editor in Chief The Ladybird division of Penguin Random House will publish a series of pre-school books based on the Ukrainian children’s TV Show Brave Bunnies. The show is a breakout hit created by Olga Charepanova at the Ukrainian studio Glowberry, and is broadcast in more than 63 countries. The deal was brokered by Big Picture Licensing, with the … [Read more...] about Penguin To Publish Books From Ukrainian Children’s Series Brave Bunnies
Poll: Is Your Company Prepared for a Cold War With China?
TAKE THE POLL By Gary Symons TLL Editor in Chief For the licensing industry, these are dangerous times. As Russia prosecutes its brutal invasion of Ukraine, the US government and its NATO allies have made it clear to China that any aid to Russia will result in serious and potentially devastating consequences. But those consequences can cut both ways when you're … [Read more...] about Poll: Is Your Company Prepared for a Cold War With China?
Analysis: Is Licensing Industry Prepared For a Cold War With China?
US Sanctions Loom As China Continues Alliance With Russia During War in Ukraine By Gary Symons TLL Editor in Chief Much has been written about the impact of the Ukraine War on the global economy, but little on the potential impact on the licensing and consumer products industry in the event that China is sanctioned by Western nations. However, that is a very real … [Read more...] about Analysis: Is Licensing Industry Prepared For a Cold War With China?